Arthur A Hughes

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

The Customer Loyalty Solution: What Works (And What Doesn'T) in Customer Loyalty Programs

American Government

Richard M. Nixon

Arthur's Faith: The Life and Times of Arthur C. Hughes

The Princess and the Goblin

Tom Brown's Schooldays

Current Developments in Language Testing

Successful Email Marketing Strategies

Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketingbatch and blast”-- is serious trouble. It simply no longer performs. Subscriber inboxes are ov...

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuri...

The Princess and the Goblin (Looking Glass Library)

One of the most successful and beloved of Victorian fairy tales, George Macdonald’s The Princess and the Goblin tells the story of young Princess Irene and her friend Curdie, who must outwit the threatening goblins who live in caves beneath her mountain home. Macdonald’s pioneering use of fanstasy a...

Photo-Electricity

Originally published in 1914, this book presents an account of the principles of photoelectricity, incorporating the numerous advances in the area that occurred around the time of publication. The text is comprehensive in scope with 'all forms of ionisation by light being considered, whether in soli...

At the Back of the North Wind (Everyman's Library Children's Classics)

A Victorian fairy tale that has enchanted readers for more than a hundred years: the magical story of Diamond, the son of a poor coachman, who is swept away by the North Wind–a radiant, maternal spirit with long, flowing hair–and whose life is transformed by a brief glimpse of the beautiful country ...

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever r...

Arthur Hughes: His Life and Work

Until now Arthur Hughes has, with some justification, been called the unknown Pre-Raphaelite. In spite of his close artistic and social connections with, among others, Rossetti, Madox Brown, Holman Hunt, Burne-Jones, William Morris, Tennyson and Lewis Carroll, and although his work can be seen in ma...

Testing for Language Teachers (Cambridge Language Teaching Library)

This second edition remains the most practical guide for teachers who want to have a better understanding of the role of testing in language teaching. It has a new chapter on testing young learners and expanded chapters on common test techniques and testing overall ability.

Arthur Hughes (artist)

Arthur Hughes (27 January 1832 22 December 1915), was an English painter and illustrator associated with the Pre-Raphaelite Brotherhood. He is the uncle...