Christine C Pierce

US Patent:

20230029381, Jan 26, 2023

Filed:

Jul 1, 2022

Appl. No.:

17/856819

Inventors:

- New York NY, US
Furqan Hanif - Tampa FL, US
Diane Morovati Lopez - West Hills CA, US
Jose Mortensen - Tampa FL, US
Chris Nicotra - Holiday FL, US
Christine Pierce - Palm Harbor FL, US
Matthew Vanlandeghem - Chicago IL, US

International Classification:

H04N 21/258
H04N 21/81
H04N 21/2543
H04N 21/266
H04N 21/235
G06F 16/22
G06F 16/13
G06F 3/06

Abstract:

Methods, apparatus, systems and articles of manufacture are disclosed to generate measures of unique audiences for Internet-based media. An example apparatus disclosed herein includes at least one memory, instructions, and at least one processor. The processor to execute the instructions to: receive first HyperLogLog (HLL) data from a first server of a first database proprietor and second HyperLogLog (HLL) data from a second server of a second database proprietor, the first HLL data including obfuscated first user impression data and the second HLL data including obfuscated second user impression data; generate union HLL data based on the first HLL data from the first database proprietor and the second HLL data from the second database proprietor by performing a union of data sets of the obfuscated first user impression data represented in the first HLL data and the obfuscated second user impression data represented in the second HLL data; and determine a total number of deduplicated unique audience members based on the union HLL data generated by the vector analyzer.

Address:

28 Ladoga Ave, Tampa, FL 33606

VIN:

1GYEE637X70146333

Make:

CADILLAC

Model:

SRX

Year:

2007