David K German

US Patent:

20200004793, Jan 2, 2020

Filed:

Sep 10, 2019

Appl. No.:

16/566076

Inventors:

- Mountain View CA, US
David Kent German - Cambridge MA, US
Mathieu Gagne - Somerville MA, US
Michael Kleber - Newton MA, US
Jonathan Frank Guarino - Cambridge MA, US
Guy Maor - Mountain View CA, US

Assignee:

Google LLC - Mountain View CA

International Classification:

G06F 16/951

Abstract:

When a client device loads a resource, a request for a first content item for a first content item slot is transmitted to a content item selection system. The content item selection system uses a predictive model to determine a predicted content item slot based on a document object model position of the first content item slot and a URL of the resource or a publisher identifier. Parameters for the predicted content item slot are used to select a subsequent content item for the predicted content item slot. The first content item and the subsequent content item are transmitted to the client device responsive to the request. The subsequent content item includes metadata indicative of the parameters of the predicted content item slot to be matched to a subsequent content item slot of the resource.