age ~65
from Redmond, WA
"Consumer Behaviour in Action" introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case stu...
Author
Peter Ling, Steven D'Alessandro, Hume Winzar
Binding
Kindle Edition
Pages
544
Publisher
Oxford University Press ANZ
ISBN #
2