Skills:
Market Research Expertise: Extensive experience with various qualitative and quantitative market research techniques to assess consumer satisfaction, consumer segmentation, packaging visual appeal, brand perception, product usage, and in-store shoppability. - Qualitative Competencies: Core qualitative research techniques (1x1s, Focus Groups, Shop-alongs, Learning Connects, Concept Development Workshops, etc), In-Store and Virtual Shopper Research, Shopper-based Category/Department/Total Store Design, Eye-Tracking, Behavioral Science, Consumer WHO Profiling. - Quantitative Analytical Technique Competencies: Consumer and Shopper Segmentation, Equity Tracking and Analysis, Initiative Volume Forecasting, Advertising Copy Testing (TV 2.0), Concept Testing (BASES), Product Testing, Market Mix Modeling, core Market Research Analytical skillsets (Drivers/Factor/Conjoint/Regre... Analysis, etc). Market Analysis: Ability to leverage disparate market data (Nielsen Panel, Euromonitor, Trends, etc) to uncover future growth opportunities. Financial Acumen/Expertise: Ability to manage profit/loss, financial forecasts, profitability, and accounting practices at category and corporate levels. Microsoft Office Applications: Proficiencies in PowerPoint, Word, and Excel. Communication: Excellent written, oral and interpersonal communication skills with proven influence on strategic decisions.