Scott T Collins

US Patent:

7272617, Sep 18, 2007

Filed:

Nov 30, 2001

Appl. No.:

09/998680

Inventors:

Judith A. Bayer - Ridgewood NJ, US
Scott M. Collins - Raleigh NC, US

Assignee:

NCR Corp. - Dayton OH

International Classification:

G06F 17/30

US Classification:

7071041, 705 10

Abstract:

A Customer Relationship Management (CRM) system includes a CRM Client, CRM Engine, and Relational Database Management System (RDBMS). The CRM Client, CRM Engine, and RDBMS integrate a suite of services that allow users to plan, manage, and execute promotional or marketing campaigns, build customer segments, score customers, and analyze customer behavior, product purchases, and response to promotional campaigns. The services include an automated Analytic Data Set Creation service, which simplifies and automates the process of creating analytic data sets useful for modeling and analysis out of operational data stored in the relational database, and a Response Modeling service, which automatically creates promotion response models to score individual customers based on that model in order to predict which customers are most likely to respond to a future promotional campaign.

US Patent:

7437306, Oct 14, 2008

Filed:

Nov 30, 2001

Appl. No.:

09/998038

Inventors:

Judith A. Bayer - Ridgewood NJ, US
Scott M. Collins - Raleigh NC, US

Assignee:

Teradata US, Inc. - Miamisburg OH

International Classification:

G06F 17/30

US Classification:

705 10

Abstract:

A Customer Relationship Management (CRM) system accesses customer transaction data from a database managed by a Relational Database Management System (RDBMS), and then performs a pattern detection function using the customer transaction data, wherein the pattern detection function finds patterns in customer purchasing behavior, as evidenced by the customer transaction data, related to a sequence of when purchases occur. Specifically, the pattern detection function finds the patterns in the customer purchasing behavior by comparing a focal product set to an analysis product set over a specified time interval.

US Patent:

8150728, Apr 3, 2012

Filed:

Nov 30, 2001

Appl. No.:

09/998750

Inventors:

Judith A. Bayer - Ridgewood NJ, US
Scott M. Collins - Raleigh NC, US

Assignee:

Teradata US, Inc. - Dayton OH

International Classification:

G06Q 30/00

US Classification:

705 141

Abstract:

A Customer Relationship Management (CRM) system includes a CRM Client, CRM Engine, and Relational Database Management System (RDBMS). The CRM Client, CRM Engine, and RDBMS integrate a suite of services that allow users to plan, manage, and execute promotional or marketing campaigns, build customer segments, score customers, and analyze customer behavior, product purchases, and response to promotional campaigns. The services include an automated Analytic Data Set Creation service, which simplifies and automates the process of creating analytic data sets useful for modeling and analysis out of operational data stored in the relational database, and a Response Modeling service, which automatically creates promotion response models to score individual customers based on that model in order to predict which customers are most likely to respond to a future promotional campaign.