Brendan M Gallagher

US Patent:

7587349, Sep 8, 2009

Filed:

Feb 9, 2007

Appl. No.:

11/673385

Inventors:

Jill E. Gottlieb - Lawrenceville NJ, US
Rene Jesus Villegas - Brooklyn NY, US
Lincoln T. Bjorkman - Westport CT, US
Eunice E. Chase - Brooklyn NY, US
Min S. Chung - New York NY, US
Brendan M. Gallagher - Narberth PA, US
Whitney G. Hess - New York NY, US
Nori S. Kaiser - New York NY, US
Nicholas E. Kierstead - New York NY, US
Richard LaFauci - New York NY, US
Judith Laughren - New York NY, US
Grace Cham Perez - Edgewater NJ, US
John A. Young - West Chester PA, US

Assignee:

American Express Travel Related Services Company, Inc. - New York NY

International Classification:

G06Q 40/00

US Classification:

705 35, 705 37

Abstract:

A financial transaction instrument selector tool to help customers find a financial transaction instrument that is tailored to that customer's preferences. Preferences are input to a computer. Financial transaction instruments are selected to match the input preferences. The selected financial transaction instruments are then displayed for viewing. The preferences can be altered continuously. The effect of a change in at least one preference on the financial transaction instruments selected and displayed is updated in real-time. A double random sort technique may be used to determine the display order of financial transaction instruments that are selected.