Brian Jay Rosenthal

US Patent:

8527344, Sep 3, 2013

Filed:

Nov 15, 2010

Appl. No.:

12/946211

Inventors:

Brian Rosenthal - Mountain View CA, US

Assignee:

Facebook, Inc. - Menlo Park CA

International Classification:

G06Q 30/00

US Classification:

705 1449, 705 1472

Abstract:

Users of a social networking system are provided with advertisements when accessing content associated with the social networking system. The content of such advertisement may be generated by other users of the social networking system. An advertiser may provide an advertising template containing an advertised message and fields wherein a user can input an endorsement. The social networking system generates a user interface responsive to the template and provides the user interface to an endorsing user to receive the user's endorsement for the advertised product or event. The social networking system generates an advertisement responsive to the advertisement content provided by the advertiser and the endorsement content provided by the endorsing user. The social networking user can provide the generated advertisements to viewing users who meet the advertisement's targeting criteria and display criteria provided by the endorsing user.

US Patent:

20130325631, Dec 5, 2013

Filed:

Jul 30, 2013

Appl. No.:

13/954913

Inventors:

Brian Rosenthal - Mountain View CA, US

Assignee:

Facebook, Inc. - Menlo Park CA

International Classification:

G06Q 30/02

US Classification:

705 1466

Abstract:

Users of a social networking system are provided with advertisements when accessing content associated with the social networking system. The content of such advertisement may be generated by other users of the social networking system. An advertiser may provide an advertising template containing an advertised message and fields wherein a user can input an endorsement. The social networking system generates an advertisement responsive to the advertisement content provided by the advertiser and the endorsement content provided by the endorsing user. The social networking user can provide the generated advertisements to viewing users who meet the advertisement's targeting criteria, and display criteria or subject to privacy settings provided by the endorsing user.

US Patent:

20190188740, Jun 20, 2019

Filed:

Dec 20, 2017

Appl. No.:

15/849364

Inventors:

- Menlo Park CA, US
Pravin Paratey - Greenford, GB
Brian Rosenthal - Mountain View CA, US
Abhishek Agarwal - London, GB
Daniel Kristopher Harvey - London, GB
Damien Lefortier - London, GB

International Classification:

G06Q 30/02
H04L 29/08
G06F 15/18

Abstract:

An online system displays a first set of content items to a user of a test group and displays a second set of content items to a user of a control group. The online system presents a poll to each user to evaluate the user's recall of the content item associated with the poll. The online system receives a poll response from each user, which is input, along with a set of features associated each user, into a prediction model. The prediction model enables the online system to determine a poll response prediction of a third user based on a set of features associated with the third user. The poll response prediction enables the online system to determine if it would be effective to present the content item to the third user.