Carol A Heideman

Director, Market Intelligence At Honeywell Hommed

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Position:

Director, Market Research & Development at Honeywell International (HomMed)

Location:

Greater Milwaukee Area

Industry:

Hospital & Health Care

Work:

Honeywell International (HomMed) since Jul 2007
Director, Market Research & Development
GE Healthcare Oct 2004 - Jun 2007
Marketing Manager, Performance Solutions
Manpower International 2003 - 2004
Market & Competitive Intelligence Manager
American Society for Quality 2000 - 2003
Program/Marketing Manager, Six Sigma
Blue Cross Blue Shield of Wisconsin Jan 1998 - Nov 2000
Research & Product Development Consultant

Education:

Marketing Manager (Global Go-To-Market Lead)

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Position:

Global Go-To-Market Lead (General Merchandise) at Harley-Davidson Motor Company

Location:

Greater Milwaukee Area

Industry:

Marketing and Advertising

Work:

Harley-Davidson Motor Company since Jan 2013
Global Go-To-Market Lead (General Merchandise)
MyHealthDirect 2011 - 2011
Director, Marketing
Centene Corp Sep 2009 - Feb 2011
Director, Marketing & Communications - Managed Health Services
Johnson Controls 2008 - 2009
Director, Global Market Intelligence
Honeywell, International (HomMed) 2007 - 2008
Director, Market Research

Education:

Skills:

Business Planning
Advertising
Collateral Management
Product/service Development
Market Planning
B2B
Budgeting
Go-to-market Strategy
Trade Shows
Lead Generation
Market Research
Strategic Planning
Marketing Strategy
Segmentation
Marketing Communications
Cross-functional Team Leadership
Competitive Analysis
Product Development
Analytics
Social Media
Competitive Intelligence
Business Strategy
New Business Development
Customer Relations
Corporate Communications
Event Planning
Healthcare
Brand Development
Product Management
Product Marketing
Team Building
Negotiation
Team Leadership
Program Management
Internal Communications
Online Marketing
Planning
Integrated Marketing
Pricing
Promotions
Analysis
Email Marketing
Social Media Marketing
Budgets

Honor & Awards:

• GE Awards, Lean Virtua Health Symposium • Creative Excellence in Business Advertisement Award, “Tending to the Health of Your Business” (Publication ad) • American College of Healthcare Executives, Ad Award– “Tending to the Health of Your Business” (full-page GE ad) • Sales Demonstrator of the Year Award: Home Interiors & Gifts, Inc.

Awards:

Wall Street Journal (May 2010)
Gained company recognition; published in Wall Street Journal

Carol Heideman

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