An electronic book dynamically created and updated with demographically targeted audio, video, images and text in response to customer query of interests, location, and other attributes. The present invention generally relates to the creation and publishing of electronic books and more specifically to a method and system for creating multimedia electronic books that have dynamically changeable video and audio content. The present invention also relates to a method and system for creating electronic books that contain demographically targeted dynamically changeable video, audio, image and text content