Gregory P Carpenter

Reverse Deception: Organized Cyber Threat Counter-Exploitation

In-depth counterintelligence tactics to fight cyber-espionage "A comprehensive and unparalleled overview of the topic by experts in the field."--Slashdot Expose, pursue, and prosecute the perpetrators of advanced persistent threats (APTs) using the tested security techniques and real-world case stud...

Resurgence: The Four Stages of Market-Focused Reinvention

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinventi...

Readings on Market-Driving Strategies: Towards a New Theory of Competitive Advantage

Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. The authors gather and explore classic and contemporary views of consumer judgment and decision-making. Suitable for a market strategies course ...

Handbook of Marketing Strategy (Elgar Original reference)

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, d...

Resurgence: The Four Stages of Market-Focused Reinvention (Hardback) - Common

Resurgence: The Four Stages of Market-Focused Reinvention

Offensive Cyber Counterintelligence Hacking Back (Paperback) - Common

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