Jennifer L Schultz

US Patent:

20110035255, Feb 10, 2011

Filed:

Aug 5, 2009

Appl. No.:

12/536109

Inventors:

Charles Dasher - Lawrenceville GA, US
Robert Forsman - Sugar Hill GA, US
Jennifer A. Schultz - Duluth GA, US
Hugh Watkins - Canton GA, US
Christopher C. Phillips - Hartwell GA, US

International Classification:

H04N 7/025
G06Q 30/00
G06Q 10/00
G06Q 50/00

US Classification:

705 10, 705 1461, 705 1469, 705 1468, 725 32, 725 93

Abstract:

In one embodiment, a system stores video clips which a user can select and use to create an ad video. The user can download the video clip, edit it appropriate, and then upload the ad video to the system. The user can then place the ad with a cable service provider as part of an ad campaign. The system allows the user to view available advertising opportunities with one or more video service providers, such as a cable service provider, and then define attributes of an ad campaign defining how and when to stream the ad in various programs. The ad campaign can place the ad in on-demand programs or schedule (broadcast) programs. The user can also be provided with reports indicating in part when the ad was actually streamed, allowing the user evaluate the performance of the ad campaign.

US Patent:

20110125570, May 26, 2011

Filed:

Nov 24, 2009

Appl. No.:

12/624676

Inventors:

Jennifer Schultz - Lawrenceville GA, US

International Classification:

G06Q 30/00
G06Q 10/00
G06Q 50/00

US Classification:

705 1442, 705 1449

Abstract:

Presently disclosed is a method and apparatus for selecting advertisement slot labels at a recommendation engine. Market research data is compared with multimedia content metadata. Advertisement slot labels are selected for advertisement slots of the multimedia content based on the comparison of the market research data and the multimedia content metadata.A method and apparatus for selecting multimedia content for pairing with advertisement content using a recommendation engine is disclosed. Market research data is compared with advertisement content metadata. Multimedia content is selected to pair with advertisement content based on the comparison of the market research data and the advertisement content metadata.A method and apparatus for selecting advertisement content is disclosed. Multimedia content metadata corresponding to multimedia content is sent. Advertisement slot label recommendation(s) for advertisement slots of the multimedia content are received. Advertisements for the advertisement slots are selected based on the advertisement slot label recommendation(s).

US Patent:

20120047529, Feb 23, 2012

Filed:

Aug 20, 2010

Appl. No.:

12/860145

Inventors:

Jennifer Schultz - Johns Creek GA, US
Charles Dasher - Lawrenceville GA, US

International Classification:

H04N 7/025

US Classification:

725 34

Abstract:

An integrated television delivery and social networking system for improving service to a user. A television delivery system delivers television programs and advertisements to the user, and a social network website enables the user to post social updates for the user's friends and to receive social updates from the friends. An interworking unit interworks between the television delivery system and the social network website. The interworking unit obtains information from the television delivery system or the social network website and automatically provides the information from one to the other. The system may automatically post to the website, an indication of what television program the user is watching; may display to the user how many of his friends liked the television program or advertisement the user is watching; and may use user interests in the user's social network profile to select targeted television advertisements to present to the user.

US Patent:

20120060183, Mar 8, 2012

Filed:

Sep 3, 2010

Appl. No.:

12/875759

Inventors:

Jennifer Schultz - Johns Creek GA, US
Charles Dasher - Lawrenceville GA, US

International Classification:

H04N 7/10

US Classification:

725 34

Abstract:

A system and method for providing interactive television advertising. When a viewer with interactive capability is identified, the system invites the viewer to create an advertisement. When the viewer accepts, the system displays advertisement parameters on the viewer's television or other connected computing device such as a smartphone. The viewer uses a remote control mechanism to select parameters and send them to an interactive advertising unit in a television delivery system. The interactive advertising unit creates the interactive advertisement in accordance with the selected advertisement parameters. The system then shows the interactive advertisement to the viewer during the next commercial break.

US Patent:

20120066712, Mar 15, 2012

Filed:

Sep 13, 2010

Appl. No.:

12/880609

Inventors:

Jennifer Schultz - Johns Creek GA, US

International Classification:

H04N 7/025
G06Q 30/00

US Classification:

725 32, 705 1449

Abstract:

An advertising slot notification (ASN) system and method for automatically notifying an advertiser that a desired targeted advertising slot meeting an advertiser-defined preference is available. The advertiser-defined preference, such as programming content associated with the advertising slot, is input to a comparison unit together with information on available advertising slots and associated programming content. The comparison unit compares the preference with the available slots and associated information to identify a slot meeting the advertiser-defined preference. A notification server automatically notifies the advertiser that the desired advertising slot is available. The system may also include an advertising slot labeling (ASL) system for providing to the comparison unit, an advertisement slot label for each available advertising slot, wherein the label indicates an effectiveness level for each advertising slot when used to present different kinds of advertisements.

US Patent:

20120084809, Apr 5, 2012

Filed:

Sep 30, 2010

Appl. No.:

12/894971

Inventors:

Jennifer Schultz - Johns Creek GA, US

International Classification:

H04N 7/10

US Classification:

725 34

Abstract:

A method and interactive advertisement selection system for enabling a television viewer to select between a plurality of advertisements scheduled for an advertising block of time. The viewer utilizes an advertisement selection mechanism such as a television remote control or other computing device to indicate the desire to skip an advertisement currently being shown. An advertisement selection server receives the skip indication, stops the current advertisement, selects a next advertisement from a list of advertisements scheduled for the advertising block, and starts the next advertisement. The server ensures selected advertisements will fit within the advertising block. Records are maintained of which advertisements were viewed in their entirety, partially viewed, or skipped.

US Patent:

20100269144, Oct 21, 2010

Filed:

Jun 30, 2009

Appl. No.:

12/494425

Inventors:

Robert Forsman - Sugar Hill GA, US
Hugh Watkins - Canton GA, US
Charles H. Dasher - Lawrenceville GA, US
Jennifer A. Schultz - Lawrenceville GA, US
Christopher C. Phillips - Hartwell GA, US

International Classification:

H04N 7/173

US Classification:

725 92, 725 93

Abstract:

In one embodiment, a computer system hosts a web site allowing users via the Internet to post video clips, view video clips, or provide feedback regarding a viewed video clip, wherein the computer system selects the most popular video clips based on certain criteria to make available to a video service provider. In one embodiment, the computer system transcodes the video clip received at the web site into a format compatible with a VOD system associated with a cable service provider, and generates the appropriate metadata based on input from the user posting the video clip based in part on values determined by the computer system and based in part on default values determined by an administrator. Subscribers to a cable service provider can then select and view the video clips in the VOD system by invoking a VOD service offered by the cable service provider.