Julie Y Cheng

US Patent:

8275419, Sep 25, 2012

Filed:

Nov 14, 2007

Appl. No.:

11/939685

Inventors:

Subash Sundaresan - Fremont CA, US
Ramesh Sarukkai - Union City CA, US
Sam P. Hamilton - Los Altos CA, US
Julie Wan-Chi Cheng - Los Gatos CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

H04B 1/38

US Classification:

455566, 455466

Abstract:

A method for delivering advertisements to mobile devices includes integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; including an ad call associated with the ad position; in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and receiving the advertisement into the ad position by the mobile device for display to the user.

US Patent:

8583188, Nov 12, 2013

Filed:

Aug 29, 2012

Appl. No.:

13/598062

Inventors:

Subash Sundaresan - Fremont CA, US
Ramesh Sarukkai - Union City CA, US
Sam P. Hamilton - Los Altos CA, US
Julie Wan-Chi Cheng - Los Gatos CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

H04M 1/00
H04B 1/38

US Classification:

455566, 455425, 455457, 4554566, 455419, 455408

Abstract:

A server for delivering advertisements to mobile devices includes an application programming interface executable by a processor and configured to: receive an ad call over a network from an application of a mobile device to deliver an advertisement to an ad position on a small screen thereof, the ad position located at a fixed location of the application, the fixed location having a fixed height and a fixed width as viewed by a user of the mobile device throughout use of the application; detect the ad position, including the fixed height and width of the ad position within the fixed location; retrieve from the storage memory an advertisement having an ad format best matching the fixed height and the fixed width for filling the ad call at the fixed location; and deliver the advertisement to the mobile device for display in the ad position during the execution of the application.

US Patent:

20090048920, Feb 19, 2009

Filed:

Aug 16, 2007

Appl. No.:

11/839924

Inventors:

Kashyap Lodhiya - Santa Clara CA, US
Julie Cheng - Los Gatos CA, US
Mohit Vora - Mountain View CA, US
Nicholas Clark - San Jose CA, US

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

A system engaging users with internet advertisement areas using interesting content is presented. Areas normally devoted to internet advertisements are periodically replaced with engaging content. In one embodiment, RSS web feeds are used to obtain recent and summarized bits of engaging content to place in the advertising areas. In yet another embodiment, hybrid mixes of engaging content and advertisements are displayed. In this manner, internet viewers remain engaged with the areas on an internet web page that are normally devoted to internet advertisements.