Kathleen S O'Hara

US Patent:

20040210479, Oct 21, 2004

Filed:

Jun 24, 2003

Appl. No.:

10/602990

Inventors:

Thomas Perkowski - Darien CT, US
Vaibhava Muchhal - Stamford CT, US
Katherine Kennedy - Norwalk CT, US
Fernando Ulloa - Norwalk CT, US
Kathleen O'Hara - Norwalk CT, US

Assignee:

IPF, Inc. - Stamford CT

International Classification:

G06F017/60

US Classification:

705/014000

Abstract:

A functionally-integrated consumer product and service brand marketing communication system and method which enables manufacturers, retailers, their respective agents, and consumers to carry out four basic product-related marketing communication functions along the demand-side of the retail chain, namely: enabling manufacturers' marketing, brand and/or product managers to create and manage a composite brand image for each consumer product being offered for sale in both physical and electronic marketplaces; enabling manufacturers, retailers, and their advertising and marketing agents to display consumer product advertisements to consumers, at or near the point of purchase or sale within both physical and electronic retail shopping environments, in a way which is guaranteed to project the manufacturer's intended brand image while positively influencing product demand; enabling retailers, manufacturers, and their marketing and promotional agents to promote consumer products with consumers within physical and electronic retail shopping environments in order to positively influence (i.e. reduce) the supply of such products in inventory and promote sales and profits; and enabling consumers to request and obtain reliable information about a manufacturer's product in order to make informed/educated purchases along the demand side of the retail chain, while enabling retailer purchasing agents to request and obtain reliable information about a manufacturer's product in order to make informed/educated purchases along the supply side, thereby influencing product demand in a positive manner.

US Patent:

20050004838, Jan 6, 2005

Filed:

Mar 29, 2004

Appl. No.:

10/812341

Inventors:

Thomas Perkowski - Darien CT, US
Vaibhava Muchhal - Stamford CT, US
Katherine Kennedy - New York NY, US
Fernando Ulloa - Norwalk CT, US
Kathleen O'Hara - Norwalk CT, US

Assignee:

IPF, Inc. - Stamford CT

International Classification:

G06F017/60

US Classification:

705014000

Abstract:

A functionally-integrated consumer product and service brand marketing communication system and method which enables manufacturers, retailers, their respective agents, and consumers to carry out four basic product-related marketing communication functions along the demand-side of the retail chain, namely: enabling manufacturers' marketing, brand and/or product managers to create and manage a composite brand image for each consumer product being offered for sale in both physical and electronic marketplaces; enabling manufacturers, retailers, and their advertising and marketing agents to display consumer product advertisements to consumers, at or near the point of purchase or sale within both physical and electronic retail shopping environments, in a way which is guaranteed to project the manufacturer's intended brand image while positively influencing product demand; enabling retailers, manufacturers, and their marketing and promotional agents to promote consumer products with consumers within physical and electronic retail shopping environments in order to positively influence (i.e. reduce) the supply of such products in inventory and promote sales and profits; and enabling consumers to request and obtain reliable information about a manufacturer's product in order to make informed/educated purchases along the demand side of the retail chain, while enabling retailer purchasing agents to request and obtain reliable information about a manufacturer's product in order to make informed/educated purchases along the supply side, thereby influencing product demand in a positive manner.

US Patent:

20050010475, Jan 13, 2005

Filed:

Oct 24, 2003

Appl. No.:

10/693856

Inventors:

Thomas Perkowski - Darien CT, US
Vaibhava Muchhal - Stamford CT, US
Katherine Kennedy - New York NY, US
Fernando Ulloa - Norwalk CT, US
Kathleen O'Hara - Norwalk CT, US

Assignee:

IPF, Inc. - Stamford CT

International Classification:

G06F017/60

US Classification:

705014000

Abstract:

A functionally-integrated consumer product and service brand marketing communication system and method which enables manufacturers, retailers, their respective agents, and consumers to carry out four basic product-related marketing communication functions along the demand-side of the retail chain, namely: enabling manufacturers' marketing, brand and/or product managers to create and manage a composite brand image for each consumer product being offered for sale in both physical and electronic marketplaces; enabling manufacturers, retailers, and their advertising and marketing agents to display consumer product advertisements to consumers, at or near the point of purchase or sale within both physical and electronic retail shopping environments, in a way which is guaranteed to project the manufacturer's intended brand image while positively influencing product demand; enabling retailers, manufacturers, and their marketing and promotional agents to promote consumer products with consumers within physical and electronic retail shopping environments in order to positively influence (i.e. reduce) the supply of such products in inventory and promote sales and profits; and enabling consumers to request and obtain reliable information about a manufacturer's product in order to make informed/educated purchases along the demand side of the retail chain, while enabling retailer purchasing agents to request and obtain reliable information about a manufacturer's product in order to make informed/educated purchases along the supply side, thereby influencing product demand in a positive manner.

US Patent:

20050144072, Jun 30, 2005

Filed:

Jun 24, 2004

Appl. No.:

10/876261

Inventors:

Thomas Perkowski - Darien CT, US
Vaibhava Muchhal - Stamford CT, US
Kathleen O'Hara - Norwalk CT, US
Fernando Ulloa - Norwalk CT, US
Scott Lawrence - Woodbridge CT, US
Katherine Kennedy - New York NY, US

International Classification:

G06F017/60

US Classification:

705014000

Abstract:

Internet-based Enterprise-Level Brand Management And Marketing Communication Network based on an innovative brand command, control and communication architecture (BC3), which gives brand owners complete command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, with the efficiency and automation of supply-chain management solutions. The Network supports the deployment, installation and remote programming of brand-building server-side driven Multi-Mode Virtual Kiosks on the World Wide Web (WWW), and provide brand managers, their agents and online trading partners the power to build stronger online brands, drive sales and eliminate existing friction in the retail chain through a collaborative carrier-class, indutrial-strength e-marketing communication network.

US Patent:

20080015937, Jan 17, 2008

Filed:

May 18, 2007

Appl. No.:

11/804769

Inventors:

Thomas Perkowski - Darien CT, US
Vaibhava Muchhal - Stamford CT, US
Kathleen O'Hara - Norwalk CT, US
Fernando Ulloa - Norwalk CT, US
Scott Lawrence - Woodbridge CT, US
Katherine Kennedy - New York NY, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

An Internet-based brand marketing communication network for managing and delivering brand marketing communications to consumers using server-side driven multi-mode virtual kiosks (MMVKs) that are created, deployed, and managed using a novel suite of Web-based marketing communication services. For each consumer product registered on the network, a MMVK is created, deployed and installed, so as to establish a virtual brand marketing communication channel between brand management team members and consumers present in e-commerce (EC) enabled market space at the point of MMVK installation in EC-enabled market space, including EC-enabled WWW-sites, EC-enabled stores, EC-enabled online product catalogs, and wherever else consumers are considering the purchase of products on the World Wide Web (WWW). By virtue of the network of the present invention, consumer product brand management teams can choreograph and control the delivery of brand experience consumers have with their products in EC-enabled market space, so as to communicate brand value, deliver service and provide decision support, while helping retailers build their brands, reduce overhead, and drive sales.

US Patent:

20080097847, Apr 24, 2008

Filed:

May 31, 2007

Appl. No.:

11/809215

Inventors:

Thomas Perkowski - Darien CT, US
Vaibhava Muchhal - Stamford CT, US
Kathleen O'Hara - Norwalk CT, US
Fernando Ulloa - Norwalk CT, US
Scott Lawrence - Woodbridge CT, US
Katherine Kennedy - New York NY, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

An Internet-based brand marketing communication network for managing and delivering brand marketing communications to consumers using server-side driven multi-mode virtual kiosks (MMVKs) that are created, deployed, and managed using a novel suite of Web-based marketing communication services. For each consumer product registered on the network, a MMVK is created, deployed and installed, so as to establish a virtual brand marketing communication channel between brand management team members and consumers present in e-commerce (EC) enabled market space at the point of MMVK installation in EC-enabled market space, including EC-enabled WWW-sites, EC-enabled stores, EC-enabled online product catalogs, and wherever else consumers are considering the purchase of products on the World Wide Web (WWW). By virtue of the network of the present invention, consumer product brand management teams can choreograph and control the delivery of brand experience consumers have with their products in EC-enabled market space, so as to communicate brand value, deliver service and provide decision support, while helping retailers build their brands, reduce overhead, and drive sales.