Founder at MN MBAs Grp on Linked In, President/Principal at Avalaunche
Location:
Greater Atlanta Area
Industry:
Market Research
Work:
MN MBAs Grp on Linked In since May 2008
Founder
Avalaunche since Jun 2000
President/Principal
Kane-Bortree 1999 - 2000
Project Director
Pepperidge Farm 1998 - 1999
Marketing Manager
ConAgra Frozen Foods 1996 - 1998
Marketing Manager
Education:
University of Minnesota - Carlson School of Management 1992 - 1994
MBA, MarketingMarketing intern, Land O' Lakes.
Championship intramural broomball team member; intramural softball player.
University of Michigan 1989 - 1992
BA, EnglishDean's List. 3.8 GPA in major.
Baylor University 1988 - 1989
Skills:
Since starting Avalaunche nearly 10 yrs ago I've been helping companies gain an in-depth understanding of their consumers by combining qualitative research & strategic marketing expertise My approach delivers targeted results-driven initiatives that stand the test of time Most of the products & positionings I've helped my clients create- like Hormel Natural Choice & Colgate Sparkling White- still connect with consumers after being in the market for years adding millions in revenue annually
My point-of-view has been published in 'Brandweek', 'Business 2.0', and the Carlson School of Management's monthly magazine. I speak across the US to colleges, corporations, and conferences on pertinent marketing topics.
Atlanta Marketing Strategy Consultant | Consumer Insights | New Product Development | Brand Strategy