Michael S Mcmahon

US Patent:

20070265918, Nov 15, 2007

Filed:

Mar 1, 2007

Appl. No.:

11/712842

Inventors:

Michael McMahon - Atlanta GA, US
Donald Willis - Atlanta GA, US
Daniel Gonzalez - Decatur GA, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Systems and methods are disclosed for embodiments of the invention provide improved systems and methods for evaluating electronic advertisements. In one respect, embodiments of the invention provide a more accurate measure of the effectiveness of electronic advertisements under test conditions. In another respect, embodiments of the invention enable more accurate economic valuations of electronic advertisements. In yet another respect, embodiments of the invention provide improved auditing tools that could be used to evaluate the effectiveness of electronic advertisements in the marketplace.

US Patent:

20080010076, Jan 10, 2008

Filed:

Jan 24, 2007

Appl. No.:

11/657671

Inventors:

Michael McMahon - Atlanta GA, US
Donald Willis - Atlanta GA, US
Daniel Gonzalez - Decatur GA, US

International Classification:

G06Q 30/00

US Classification:

705001000, 705014000

Abstract:

A method for creating a dynamic electronic publication comprises importing one or more data assets into a publication design environment and identifying one or more features associated with one or more of the data assets. Each data asset and any features associated with each data asset are converted to a browser-readable file format and arranged based on a user-defined layout. A browser-compatible file map of the data assets is created based to the user-defined layout. An electronic publication associated with the file map is generated. The electronic publication includes browser-readable code that, when executed by a web-browser, displays the one or more data assets and any features associated with each data asset in accordance with the user-defined layout.

US Patent:

20090119163, May 7, 2009

Filed:

Sep 17, 2007

Appl. No.:

11/901390

Inventors:

Michael B. McMahon - Atlanta GA, US
Daniel J. Gonzalez - Decatur GA, US

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

Embodiments of the invention seek to overcome one or more of the disadvantages described above by leveraging electronic advertisements that were developed for use in one distribution channel in another distribution channel. In addition, embodiments of the invention better integrate an electronic advertisements into electronic content. Embodiments of the invention also provide alternative methods for valuing electronic advertisements that may be better suited to present and emerging distribution channels.