Michael Helthall Morrissey

US Patent:

20170337584, Nov 23, 2017

Filed:

Jul 23, 2014

Appl. No.:

14/338574

Inventors:

- Mountain View CA, US
Iain Tait - New York NY, US
Andrew Ackermann - Brooklyn NY, US
Michael Gerard Morrissey - Atlanta GA, US
Gabriel Oak Taubman - New York NY, US
Jason Sanders - New York NY, US

International Classification:

G06Q 30/02

Abstract:

A system and computer-implemented method for providing secondary online content to a user device based on a user interaction with primary online content are provided. The method includes receiving a content request for a primary content item stored in the memory for display on the user device, providing the primary content item for display on the user device, and transmitting a first interaction signal representing a first interaction between the user device and the primary content item, the first interaction signal including a user device identifier and the primary content item identifier. The method further includes accessing at least one concierge rule stored in the memory based on the first interaction signal, retrieving a secondary online content item based at least in part on the at least one concierge rule, and automatically serving the secondary online content item to the user device for display on the user device.