1St Street Partners
Eir, Board Member, Advisor, Management Consultant
Activision May 1, 2005 - Oct 1, 2008
Executive Vice President Publishing
Pepsico 1997 - 2005
Vice President National Promotions and Customer Marketing, Vice President and Director Water, Director Alt Bev, Director Mt Dew
The Coca-Cola Company 1996 - 1997
Director Strategic Planning; Director Marketing Services Coca-Cola Fountain
Revlon 1993 - 1996
Director Nail Color and Care; Director Fragrances
Education:
University of North Carolina at Chapel Hill 1983 - 1986
Bachelors, Bachelor of Arts, Advertising, Journalism
Skills:
Strategy Brand Management Marketing Strategy Marketing Business Development Leadership Integrated Marketing Strategic Partnerships Competitive Analysis Management Product Marketing Product Development Start Ups Digital Marketing Business Strategy Creative Direction Advertising Consumer Products Business Planning Strategic Planning Customer Insight Brand Development Digital Media Sales Marketing Management Mergers and Acquisitions Market Planning Cross Functional Team Leadership Product Management Marketing Communications Analytics Program Management E Commerce Talent Management Online Advertising Global Marketing International Marketing Direct Marketing Social Media Marketing Segmentation Multi Channel Marketing Change Management Market Research Fmcg Digital Strategy Product Launch Online Marketing Marketing Research Mobile Marketing P&L Management
Debra Schnarr, Alexandra Alex, Sharon Althaus, Cecilia Frost, Mary Day, Mary Mcnichols, Corliss Kristensen, Katherine Babcock, Andrea Hoffman, Allen Olson, Barb Helmer