Sung M Shin

US Patent:

8001004, Aug 16, 2011

Filed:

Jul 30, 2008

Appl. No.:

12/221062

Inventors:

Robert Llewellyn Protheroe - Falls Church VA, US
Sung Hyun Shin - Germantown MD, US
Wesley Edward Eugene Swogger - Fairfax Station VA, US
Mark Edward Kahn - New York NY, US
Dean Craig Vegliante - New York NY, US
Jay Phillip Hirschson - New York NY, US
Jarod Reed Caporino - River Edge NJ, US
Daniel Jeffrey Ballister - New York NY, US
Scott David Reinke - Brick NJ, US
Christopher James Lange - Arlington VA, US
Abhimanyu Chaudhuri - Fairfax VA, US
Mary Neshetia Targia - Staten Island NY, US
Elon Cohen - Charlottesville VA, US
Sampath Kondam - Ellicott City MD, US
Sudha Samrat Reddy Podduturi - Elkridge MD, US

Assignee:

Traffiq, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 1469

Abstract:

A dynamic vertical network management system is adapted to broker, between each publisher of a group of publishers and each advertiser of a group of advertisers, the sale of at least a portion of the each publisher's inventory of advertisement impressions. At least a portion of the advertisers are clients of a dynamic vertical network operator (DVN) with the DVN purchasing inventory from the publisher and utilizing such purchased inventory to fulfill advertising orders placed by the client with the DVN (network orders). A publisher data store stores, for each publisher of the group of publishers, a group of segmented ad placements. Each segmented ad placement comprises: i) a placement ID identifying an advertisement placement region within a web page; and ii) at least one distinguishing traffic attribute parameter. An advertisement-order data store stores, for each segmented ad placement, a group of advertisement orders. Upon receiving an ad request from an end user system rendering the web page, an order delivery system: i) determines the selected ad placement, ii) determines an open order for the selected ad placement meeting selection criteria, and iii) if such order is a DVN order: a) determines a client network order meeting network order criteria, and b) delivers ad content associate with the selected network order.

US Patent:

8073738, Dec 6, 2011

Filed:

Aug 18, 2007

Appl. No.:

11/893976

Inventors:

Robert Llewellyn Protheroe - Falls Church VA, US
Sung Hyun Shin - Germantown MD, US
Wesley Edward Eugene Swogger - Fairfax Station VA, US
Mark Edward Kahn - New York NY, US
Dean Craig Vegliante - New York NY, US
Jay Phillip Hirschson - New York NY, US
Brian James McNamee - Harrington Park NJ, US
Jarod Reed Caporino - River Edge NJ, US
Daniel Jeffrey Ballister - New York NY, US
Scott David Reinke - Brick NJ, US

Assignee:

TRAFFIQ, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 1469

Abstract:

An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement. The auction management system comprises a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block, the traffic block parameters comprising: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block will be provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not yet passed.

US Patent:

8099328, Jan 17, 2012

Filed:

Apr 26, 2008

Appl. No.:

12/150320

Inventors:

Robert Llewellyn Protheroe - Falls Church VA, US
Sung Hyun Shin - Germantown MD, US
Wesley Edward Eugene Swogger - Fairfax Station VA, US
Mark Edward Kahn - New York NY, US
Dean Craig Vegliante - New York NY, US
Jay Phillip Hirschson - New York NY, US
Brian James McNamee - Harrington Park NJ, US
Jarod Reed Caporino - River Edge NJ, US
Daniel Jeffrey Ballister - New York NY, US
Scott David Reinke - Brick NJ, US

Assignee:

Traffiq, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 1471, 705 144, 705 1469

Abstract:

A management system brokers, between a seller and a buyer, at least a portion of the seller's inventory of advertisement impressions that the seller can render within a web page of internet traffic. The management system comprises a traffic block definition tool adapted to define traffic block parameters for at least two discrete traffic blocks of the advertisement placement. The traffic block parameters for each discrete traffic block comprise a volume parameter and a duration parameter. A sales management tool is adapted to associate advertisement content and a buyer compensation parameter to each salable event. An order fulfillment system: i) directs placement of highest yielding advertisement content if, for each discrete traffic block, a delivered volume of sales events is higher than its minimum fulfillment threshold; and ii) if, for any discrete traffic block, delivered volume of saleable events lower than its minimum fulfillment threshold, directs placement of the advertisement content associated with that discrete traffic block.