Thanh B Ngo

US Patent:

20170221089, Aug 3, 2017

Filed:

Jan 30, 2016

Appl. No.:

15/011507

Inventors:

- Bentonville AR, US
Bin Li - Sunnyvale CA, US
Thanh Ngo - Santa Clara CA, US
FNU Manasi - San Francisco CA, US
Patrick Harrington - San Francisco CA, US

Assignee:

WAL-MART STORES, INC. - Bentonville AR

International Classification:

G06Q 30/02

Abstract:

A system and method for optimizing marketing campaigns is presented. Two marketing campaigns are received. Each is presented to a subset of users. The conversion rates of both marketing campaign are used to determine weighting of the two marketing campaigns. The weighting is determined using a range of conversion rates and maximizing the minimum expected value through the range of conversion rates. The process can be iteratively performed to converge upon an optimum weighting of the first and second conversion rates. More than two marketing campaigns can be used. The marketing campaign can be an email marketing campaign, a web marketing campaign, or an advertising keyword campaign. Other embodiments also are disclosed.