76 million people tuned into the NCAA Division I Men's Basketball Championship through its various platforms. Matthew Hong, senior vice president and general manager of operations for Turner Sports told Multichannel News that he's not concerned about losing audience due to the new pricing structure.
"Turner Sports is delighted to partner with NASCAR and ESPN to expand the award-winning RaceBuddy on NASCAR.COM to the Chase for the NASCAR Sprint Cup," Matthew Hong, senior vice president and general manager, sports operations, Turner Sports, said in a statement.
The new partnership between Turner Sports, CBS Sports and the NCAA allowed us to provide fans with more options online and on television than ever before to view this years exciting NCAA Division I Mens Basketball Tournament, said Matthew Hong, senior vice president and general manager of sports