Michael V Kline

US Patent:

20060074746, Apr 6, 2006

Filed:

Oct 1, 2004

Appl. No.:

10/956553

Inventors:

Michael Kline - Bell Canyon CA, US
Robert Spitz - Amherst NH, US
Leon Simmonds - North Hills CA, US
Jonathan Myron - Woodland Hills CA, US
Thomas Hubbard - San Ramon CA, US
Truoc Duong - Tomball TX, US
Shunxing Xie - Los Angeles CA, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for tracking and reporting campaign status information for an advertiser having an associated computer in communication with a data network. The campaign status information describes the progress of a marketing campaign performed on behalf of the advertiser using a plurality of electronic publishers in communication with the data network. In one aspect, the method includes determining an amount spent on or for each of the electronic publishers. Campaign event information is determined for the marketing campaign. An electronic report can be prepared, including a compilation of one or more of the determined amount spent and campaign event information. The electronic report can be provided for the advertiser computer over the data network. In another aspect, when the amount spent and the campaign event information are determined, a plurality of allocation rules are updated using the determined amount spent and campaign event information.

US Patent:

20060074747, Apr 6, 2006

Filed:

Oct 1, 2004

Appl. No.:

10/956554

Inventors:

Michael Kline - Bell Canyon CA, US
Robert Spitz - Amherst NH, US
Zorik Gordon - Encino CA, US
Robert Wright - Beverly Hills CA, US
Leon Simmonds - North Hills CA, US
Jonathan Myron - Woodland Hills CA, US
Truoc Duong - Tomball TX, US
Shunxing Xie - Los Angeles CA, US
Thomas Hubbard - San Ramon CA, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for performing a marketing campaign on behalf of an advertiser. A plurality of electronic publishers are in communication with a data network. The advertiser has an associated computer also in communication with the data network. An advertising apparatus, in one aspect of the present invention, includes one or more engines. A user interface engine is configured to interact with the advertiser computer over the data network for generating a budget amount, marketing campaign parameters associated with and defining the marketing campaign, and information describing the marketing campaign. A campaign allocation engine is configured to allocate the budget amount among the electronic publishers based on the generated marketing campaign parameters and publisher parameters associated with the electronic publishers. An advertisement engine is configured to generate advertisement information based on the generated information describing the marketing campaign and the publisher parameters. A publisher interface engine is configured to provide the advertisement information to at least one of the electronic publishers in a format appropriate for the electronic publisher.

US Patent:

20060074748, Apr 6, 2006

Filed:

Oct 1, 2004

Appl. No.:

10/956557

Inventors:

Michael Kline - Bell Canyon CA, US
Robert Spitz - Amherst NH, US
Leon Simmonds - North Hills CA, US
Jonathan Myron - Woodland Hills CA, US
Thomas Hubbard - San Ramon CA, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for generating advertisement information for performing a marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. A plurality of electronic publishers in communication with the data network are used. In one aspect, the method includes receiving, over the data network, information describing subject matter of the marketing campaign. Advertisement information is generated based on the received information describing the marketing campaign subject matter. A plurality of instantiations of the advertisement information are generated using publisher parameters associated with the electronic publishers. Each instantiation is in a format appropriate for a respective one of the electronic publishers. At least one of the generated instantiations is provided to the respective electronic publisher over the data network.

US Patent:

20060074749, Apr 6, 2006

Filed:

Oct 1, 2004

Appl. No.:

10/956558

Inventors:

Michael Kline - Bell Canyon CA, US
Leon Simmonds - North Hills CA, US
Robert Spitz - Amherst NH, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for allocating a campaign budget among a plurality of electronic publishers for performing a marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. In one aspect, the method includes providing a budget amount for the marketing campaign. A plurality of parameters defining the marketing campaign are also provided. These parameters include marketing campaign parameters associated with the marketing campaign, and publisher parameters associated with the electronic publishers. The publisher parameters include a minimum campaign spend amount and a maximum campaign spend amount for each electronic publisher. Certain ones of the electronic publishers are selected. The budget amount is allocated among the electronic publishers according to at least one of a plurality of allocation rules, to define an allocated budget. When the allocated budget is not within the minimum campaign spend amount and the maximum campaign spend amount for each of the selected electronic publishers, the allocated budget is reallocated according to at least one of a plurality of reallocation rules.

US Patent:

20060074751, Apr 6, 2006

Filed:

Oct 1, 2004

Appl. No.:

10/956824

Inventors:

Michael Kline - Bell Canyon CA, US
Robert Spitz - Amherst NH, US
Truoc Duong - Tomball TX, US
Shunxing Xie - Los Angeles CA, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for dynamically rendering an advertiser web page as a proxied web page associated with an online marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. The method is performed for customizing data presented to a customer having a computer in communication with the data network without requiring intervention by the advertiser. In one aspect, the method includes providing the advertiser web page on a processor-readable storage medium in communication with the data network. A request is received on behalf of the customer for the advertiser web page. Responsive to the customer request, the advertiser web page is retrieved from the processor-readable storage medium. The advertiser web page is dynamically edited to produce the proxied web page. The proxied web page is provided over the data network for the customer computer. In one aspect, responsive to a customer interaction based on the proxied web page, a data collection engine collects information describing the customer interaction.

US Patent:

20070239528, Oct 11, 2007

Filed:

Mar 29, 2006

Appl. No.:

11/393208

Inventors:

Shunxing Xie - Northridge CA, US
Robert Spitz - Amherst NH, US
Michael Kline - Bell Canyon CA, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for dynamic network address identification and replacement for delivering a web page to a data processing device associated with a customer, for performing a marketing campaign on behalf of an advertiser. A browser request message is received over a data network from a browser program executing on the data processing device. The browser request message requests an origin web page at an origin web site on the data network. The origin web site is associated with the advertiser. A network address of the origin web site on the data network is determined. Responsive to the browser request message, content of the origin web page is retrieved from the origin web site at the determined network address. A network address is located in the retrieved content of the origin web page. The located network address is replaced with a proxy network address to define a modified web page. The proxy network address references a proxy web site on the data network. The modified web page is provided to the data processing device over the data network.

US Patent:

20220246034, Aug 4, 2022

Filed:

Feb 23, 2022

Appl. No.:

17/678547

Inventors:

Evan Humphreys - Los Angeles CA, US
Denise Lisa Salvucci - Corona Del Mar CA, US
Michael J. Kline - Corona Del Mar CA, US

International Classification:

G08G 1/14
G07F 17/24

Abstract:

Systems, methods, and apparatuses for locating parking spaces are disclosed. According to one method, a request is received from a user of a vehicle to locate a space; the location of the user is determined; a database comprising spaces within a geographic region is accessed; from the database, a subset of spaces within the geographic region is identified, the subset comprising user-specific spaces; a determination is made regarding the availability of the user-specific spaces; and if a user-specific space is available, a transmission is initiated, intended for the user, providing the location of at least one available space. The systems, methods, and apparatus may be used to locate free spaces, may allow users to indicate when they are vacating a space to enable other users to access the space via a “park it forward” approach, and may assign available spaces to users based on an equitable prioritization protocol.

US Patent:

20200302790, Sep 24, 2020

Filed:

Jun 12, 2020

Appl. No.:

16/899673

Inventors:

Evan Humphreys - Los Angeles CA, US
Denise Lisa Salvucci - Corona Del Mar CA, US
Michael J. Kline - Corona Del Mar CA, US

International Classification:

G08G 1/14
G07F 17/24

Abstract:

Systems, methods, and apparatuses for locating parking spaces are disclosed. According to one method, a request is received from a user of a vehicle to locate a space; the location of the user is determined; a database comprising spaces within a geographic region is accessed; from the database, a subset of spaces within the geographic region is identified, the subset comprising user-specific spaces; a determination is made regarding the availability of the user-specific spaces; and if a user-specific space is available, a transmission is initiated, intended for the user, providing the location of at least one available space. The systems, methods, and apparatus may be used to locate free spaces, may allow users to indicate when they are vacating a space to enable other users to access the space via a “park it forward” approach, and may assign available spaces to users based on an equitable prioritization protocol.