Cardenas Markets Inc
Chief Marketing Officer
Mcdonald's Corporation Jun 2013 - Aug 2018
Vice President, Multicultural and Field Marketing
Mcdonald's Corporation Jun 2012 - Jun 2013
Senior Director, Menu Innovation Team
Mcdonald's Corporation Apr 2010 - Jun 2012
Marketing Director, Value Category Lead
Mcdonald's Corporation 2007 - 2010
Marketing Director, Houston Region
Education:
Fordham University 2004 - 2006
Master of Business Administration, Masters, Management
University of Notre Dame 1993 - 1997
Bachelors, Bachelor of Business Administration, Marketing
Skills:
Marketing Customer Insight Brand Management Integrated Marketing Marketing Strategy Market Planning Marketing Communications Franchising Marketing Research Marketing Management Market Research Leadership Brand Development Advertising Brand Architecture
The strategy aims to create noticeable changes for customers, said Adam Salgado, vice president of U.S. marketing at Oak Brook, Illinois-based McDonalds. Its adding another layer of great value for customers with more choices.
Date: Feb 22, 2017
Category: Business
Source: Google
McDonald's to offer all soft drinks for $1, all McCafe beverages for $2
Adam Salgado, a vice president of marketing for McDonalds, is more optimistic about the drink deal, telling Bloomberg that he views it as another layer of great value for McDonalds customers.