Alan J Newman

US Patent:

7328169, Feb 5, 2008

Filed:

Sep 22, 2004

Appl. No.:

10/947589

Inventors:

Mark E. Temares - Garden City NY, US
Alan B. Newman - Huntington NY, US
Noor A. Menai - Summit NJ, US

Assignee:

Citicorp Credit Services, Inc. - Long Island City NY

International Classification:

G06F 17/30
G06Q 30/00

US Classification:

705 10, 705 14, 705 26, 709224, 707 3

Abstract:

A method and system for purchased-based segmentation of potential customers employs the use of actual, observed purchases instead of presumptions and correlations to improve the accuracy of segmentation and involves collecting empirical data for a client on actual purchasing behavior of a group of customers and applying statistical modeling techniques to the empirical purchasing behavior data to identify segments or clusters of the customers that exhibit similar purchasing propensity characteristics. Thereafter, the segments or clusters are further differentiated from one another according to other factors having a tendency to directly affect actual purchasing behavior of the customers within the segments or clusters, and potential customers are then identified according to a correlation with the segments or clusters for customized marketing.

US Patent:

7966226, Jun 21, 2011

Filed:

Jan 22, 2008

Appl. No.:

12/010185

Inventors:

Mark E. Temares - Garden City NY, US
Alan B. Newman - Huntington NY, US
Noor A. Menai - Summit NJ, US

Assignee:

Citicorp Credit Services, Inc. - Long Island City NY

International Classification:

G06Q 30/00

US Classification:

705 267, 705 10, 705 14, 705 1466, 705 53

Abstract:

A method and system for purchased-based segmentation of potential customers employs the use of actual, observed purchases instead of presumptions and correlations to improve the accuracy of segmentation and involves collecting empirical data for a client on actual purchasing behavior of a group of customers and applying statistical modeling techniques to the empirical purchasing behavior data to identify segments or clusters of the customers that exhibit similar purchasing propensity characteristics. Thereafter, the segments or clusters are further differentiated from one another according to other factors having a tendency to directly affect actual purchasing behavior of the customers within the segments or clusters, and potential customers are then identified according to a correlation with the segments or clusters for customized marketing.

US Patent:

20110231227, Sep 22, 2011

Filed:

May 10, 2011

Appl. No.:

13/104461

Inventors:

Mark E. TEMARES - Garden City NY, US
Alan B. Newman - Huntington NY, US
Noor A. Menai - Summit NJ, US

International Classification:

G06Q 10/00
G06Q 30/00

US Classification:

705 733

Abstract:

A method and system for purchased-based segmentation of potential customers employs the use of actual, observed purchases instead of presumptions and correlations to improve the accuracy of segmentation and involves collecting empirical data for a client on actual purchasing behavior of a group of customers and applying statistical modeling techniques to the empirical purchasing behavior data to identify segments or clusters of the customers that exhibit similar purchasing propensity characteristics. Thereafter, the segments or clusters are further differentiated from one another according to other factors having a tendency to directly affect actual purchasing behavior of the customers within the segments or clusters, and potential customers are then identified according to a correlation with the segments or clusters for customized marketing.