Philip Morris International - Hong Kong since Mar 2011
VP MARKETING AND SALES- ASIA
Volkswagen Group - Barcelona Area, Spain Jan 2010 - Oct 2010
Global Marketing Director-SEAT
British American Tobacco - London, United Kingdom Jan 2008 - Dec 2009
Global Brand Director- KENT Brand
British American Tobacco- Gulf Council Countries - Dubai Mar 2005 - Dec 2007
Managing Director
British American Tobacco - London, United Kingdom Jan 2003 - Feb 2005
Global Brand Director- KENT Brand
Education:
Wharton Business School Finance Management 1997 - 1997
Belmont Abbey College 1978 - 1982
BA, Business Administration/Marketing
Skills:
Brand Management Marketing Management Management Fmcg Business Strategy Trade Marketing Marketing Strategy Strategy Customer Insight Leadership Market Planning Business Planning Market Research Competitive Analysis Market Analysis Sales Shopper Marketing Marketing Cross Functional Team Leadership Segmentation International Marketing Brand Equity Talent Management Marketing Research Key Account Management Crm Brand Development Key Account Development Consumer Insight Fast Moving Consumer Goods Consumer Products Innovation Management P&L Management Strategic Thinking Integrated Marketing Pricing Sales Operations Brand Architecture Global Marketing Product Marketing Pricing Strategy Product Launch Consumer Behaviour Digital Marketing Account Management Restructuring Team Leadership Strategic Planning Business Development
Barcelona, SpainDirector Marketing and Coms at SEAT Past: Global Brand Director at British American Tobacco, Managing Director GCC at British... Alejandro Paschalides has extensive executive strengths in the area of Consumer Goods with a vast International experience in the areas of General Management... Alejandro Paschalides has extensive executive strengths in the area of Consumer Goods with a vast International experience in the areas of General Management, Marketing (brand and trade) and Franchising. He has significant expertise in other areas like change management, innovation and new products...