A hose coupling for being attached to one end of a hose comprising a coupling portion for joining the hose coupling to another mateable coupling, and a generally tubular sleeve portion extending rearward from the coupling portion along the outer surface of the hose to discourage bending of the hose along a predetermined distance adjacent to the coupling portion. In one embodiment, both the coupling portion and the tubular sleeve portion are simultaneously molded onto the end of the hose. In another embodiment, a coupling portion is first attached to the hose end by crimping and the tubular sleeve portion then molded onto the outer crimped portion of the coupling portion.