Alok J Goel

US Patent:

20130325329, Dec 5, 2013

Filed:

May 31, 2012

Appl. No.:

13/485821

Inventors:

Manik Gupta - Mountain View CA, US
Alok Goel - Cupertino CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G01C 21/00

US Classification:

701450

Abstract:

Systems and methods for updating geographic information system are provided. Method includes receiving name and location of point of interest (POI). Method includes comparing name and location of received POI to names and locations of POIs stored in data repository. Method includes determining whether first POI in data repository has name that matches name of received POI, and location that is within predetermined distance of location of received POI. Method includes increasing or maintaining maximum confidence value for first POI if first POI has name that matches name of received POI, and location that is within predetermined distance of location of received POI. Method includes adding name and location of received POI to temporary set of points of interest if it is determined that no POI in data repository has name that matches name of received POI, and location that is within predetermined distance of location of received POI.

US Patent:

20180330387, Nov 15, 2018

Filed:

Nov 9, 2012

Appl. No.:

13/673906

Inventors:

- Mountain View CA, US
Xiaofeng Guo - Fremont CA, US
Ke Huang - Sunnyvale CA, US
Bahman Rabii - San Francisco CA, US
Alok Goel - Mountain View CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06Q 30/02
G06Q 10/08
G06Q 30/06

Abstract:

Conducting a group buying advertising campaign. Receiving a specification for a group-buying offer. Creating a candidate ad campaign based on the received specification. The candidate ad campaign includes at least one campaign feature. The candidate ad is characterized by at least one generalized feature. Determining the expected effectiveness of the candidate ad campaign. For an expected effectiveness less than the aggregate effectiveness of a set of at least one previously run ad campaigns having a generalized feature in common with the candidate campaign, editing the candidate ad campaign to incorporate at least one feature of the set of at least one previously run ad campaigns. Running the edited ad campaign in an ad display network. Collecting effectiveness data for each run ad campaign.