Anthony Medrano

US Patent:

8346887, Jan 1, 2013

Filed:

Oct 31, 2007

Appl. No.:

11/932456

Inventors:

John Albert Kembel - Palo Alto CA, US
George Andrew Kembel - Menlo Park CA, US
Daniel Kim - Palo Alto CA, US
John Russell - Palo Alto CA, US
Jake Wobbrock - Palo Alto CA, US
Geoffrey Kembel - Menlo Park CA, US
Jeremy Kembel - Palo Alto CA, US
Lynn Gabbay - Sunnyvale CA, US
Anthony Medrano - Mountain View CA, US
Scot Malloy - Portola Valley CA, US
Joseph Bella - San Francisco CA, US
Sridhar Devulkar - Mountain View CA, US
Mark Wallin - Mountain View CA, US

Assignee:

Mainstream Scientific, LLC - Mountain View CA

International Classification:

G06F 17/00

US Classification:

709217, 709219, 715305

Abstract:

A software component for tracking and tracing the access and display of Internet content employs an Application Media Package. That package includes a definition for rendering a graphical user interface and a URL pointing to Internet content that may be presented within said user interface. An application media viewer manages the collection, organization, sharing, and rendering of a plurality of such software components. Because Application Media Packages are used in groups and often for relatively long periods of time, the present invention may collect real-time multidimensional use statistics that over time becomes a valuable multi-dimensional user behavior profiling database. A server collects use statistics from its Application Media Viewer that runs on client computers or cell phones for example, and manages and tracks Application Media Package and Viewer downloads, access to an Application Media Package library, etc.

US Patent:

7356569, Apr 8, 2008

Filed:

Apr 26, 2000

Appl. No.:

09/558924

Inventors:

John Albert Kembel - Palo Alto CA, US
George Andrew Kembel - Menlo Park CA, US
Anthony P. Medrano - Mountain View CA, US
Daniel S. Kim - Palo Alto CA, US
John Russell - Palo Alto CA, US
Jake Wobbrock - Palo Alto CA, US
Geoffrey S. Kembel - Menlo Park CA, US
Jeremy L. Kembel - Palo Alto CA, US
Lynn D. Gabbay - Sunnyvale CA, US
Scot J. Malloy - Portola Valley CA, US
Joseph A. Bella - San Francisco CA, US
Sridhar T. Devulkar - San Jose CA, US
Mark Wallin - Mountain View CA, US

Assignee:

Mainstream Scientific, LLC - Mountain View CA

International Classification:

G06F 15/16
G06F 3/00

US Classification:

709217, 709227, 715513

Abstract:

The invention includes a method of tracking distributed content within a computer network. The method includes the step of identifying the delivery of a set of Network Information Monitors (NIMs). Information about each NTM within the set of NIMs is tracked. The information includes a first time at which a user opens a selected NIM, a second time at which the user closes the selected NW, and an identifier for the selected NIM. The information is used to determine sub-sets of NIMs that are displayed simultaneously. The invention also includes a method of identifying the delivery of a Network Information Monitor (NIM) to a user. Content information for the NIM is recorded. NIM use activity is tracked the user for a set of NIMs. The content information is correlated with the NIM use activity.