Ayusman Sarangi

US Patent:

20160267521, Sep 15, 2016

Filed:

Nov 6, 2014

Appl. No.:

15/031685

Inventors:

- Redwood City CA, US
Jayant KADAMBI - Palo Alto CA, US
Ayusman SARANGI - Mountain View CA, US
Halim DAMERDJI - Los Altos CA, US

International Classification:

G06Q 30/02

Abstract:

A system and method for electronically monitoring audience attentiveness and receptiveness including: collecting user data concerning a running of and interaction with, media content received via the first network interface by a user of the network terminal; converting the collected user data into user metrics; and analyzing the data to create at least one user Brand Affinity Index (BAI) score for the network terminal user.