age ~73
from Tulsa, OK
In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to products and services. Brand communication creates...
Author
Don E. Schultz, Beth E. Barnes
Binding
Hardcover
Pages
400
Publisher
McGraw-Hill
ISBN #
0844229520
EAN Code
9780844229522
ISBN #
5
This is a story of an average guy who was destined to serve throughout his life. He first felt he needed to serve his country in the Navy during the Vietnam war, then he served the city of Tampa, Florida as a police officer and afterwards the state of Florida as a wildlife officer. In the midst of s...
Author
Barry M. White
Binding
Paperback
Pages
218
Publisher
CreateSpace Independent Publishing Platform
ISBN #
1495454770
EAN Code
9781495454776
ISBN #
3
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. R...
Author
Don E. Schultz, Beth E. Barnes, Hiedi F. Schultz, Marian Azzaro
Binding
Paperback
Pages
480
Publisher
Routledge
ISBN #
0765617994
EAN Code
9780765617996
ISBN #
1
Pages clean and unmarked. Slight wear from time on shelf like you would see on a major chain. Immediate shipping.
Author
Bruce H. H. Bendinger, Dennis Altman, Jim Avery, Beth Barnes, Dennis Ganahl
Binding
Paperback
Pages
622
Publisher
Copy Workshop
ISBN #
1887229183
EAN Code
9781887229180
ISBN #
9