Brandon S Mills

US Patent:

20160117782, Apr 28, 2016

Filed:

Oct 23, 2014

Appl. No.:

14/522422

Inventors:

- Malibu CA, US
Moujan Kazerani - Santa Monica CA, US
Judith G. Hackett - Malibu CA, US
Chad Michael Buechler - Los Angeles CA, US
Brandon Mills - Redondo Beach CA, US

International Classification:

G06Q 50/00
G06F 3/0482
G06F 3/0484

Abstract:

Some embodiments provide a system that generates different customized decks of cards with each deck being customized for a different user with a condensed and filtered set of business data that is relevant to that user. The customizations are based in part on monitored user behavior and user interactions with the cards. Cards identifying businesses that the user has viewed for the most amount of time, recommended to others, approved, or positively reviewed or rated are assigned high values. Cards identifying businesses that the user has viewed for the least amount of time, rejected, or negatively reviewed or rated are assigned low values. The system then continually updates the deck to remove cards identifying business with the lowest values while adding cards identifying businesses that resemble other businesses with assigned high values.