Brian Tatum

US Patent:

20180139515, May 17, 2018

Filed:

Jan 15, 2018

Appl. No.:

15/871784

Inventors:

- Palo Alto CA, US
BRIAN TATUM - NEW YORK NY, US
AMANDA HELD - SANTA MONICA CA, US
JUSTIN STREUFERT - GERMANTOWN MD, US
SARAH GERSHKON - NEW YORK NY, US
ANTHONY ANDERSON - NEW YORK NY, US
JOHN URBANIK - BROOKLYN NY, US
JACOB STERN - SAN FRANCISCO CA, US
STACY MILSPAW - SANTA MONICA CA, US
MAHMOUD ABDELSALAM - KIRKLAND WA, US
GRANT WU - SEATTLE WA, US
JAKE CORNELIUS - LOS ALTOS CA, US
ROLANDO FENTANES - NEW YORK NY, US
CHRISTIAN TESSIER-LAVIGNE - PALO ALTO CA, US
SAMUEL LITE - NEW YORK NY, US
ANKIT BUDDHIRAJU - PRINCETON NJ, US

International Classification:

H04N 21/81
H04N 21/234
H04N 21/845
H04N 21/262
H04N 21/458
H04N 21/2668

Abstract:

In one embodiment, a data processing method comprises generating impression estimate data that specifies an estimated total number of impressions of a plurality of non-program media items that are possible during future transmission of a plurality of media programs via a plurality of media channels; based on the impression estimate data, generating campaign data specifying a target number of impressions of a particular non-program media item and specifying one or more particular media channels to receive the particular non-program media item; based on the campaign data, and based upon transmission schedule data that specifies future times of transmission of the plurality of media programs via the plurality of media channels, automatically determining digitally stored promotional schedule data that specifies a plurality of times to transmit the particular non-program media item to achieve the target number of impressions; wherein the method is performed by one or more computing devices.

US Patent:

20170034594, Feb 2, 2017

Filed:

Jul 27, 2016

Appl. No.:

15/220485

Inventors:

- Palo Alto CA, US
BRIAN TATUM - NEW YORK NY, US
AMANDA HELD - SANTA MONICA CA, US
JUSTIN STREUFERT - GERMANTOWN MD, US
SARAH GERSHKON - NEW YORK NY, US
ANTHONY ANDERSON - NEW YORK NY, US
JOHN URBANIK - BROOKLYN NY, US
JACOB STERN - SAN FRANCISCO CA, US
STACY MILSPAW - SANTA MONICA CA, US
MAHMOUD ABDELSALAM - KIRKLAND WA, US
GRANT WU - SEATTLE WA, US
JAKE CORNELIUS - LOS ALTOS CA, US
ROLANDO FENTANES - NEW YORK NY, US
CHRISTIAN TESSIER-LAVIGNE - PALO ALTO CA, US
SAMUEL LITE - NEW YORK NY, US
ANKIT BUDDHIRAJU - PRINCETON NJ, US

International Classification:

H04N 21/81
H04N 21/458
H04N 21/234
H04N 21/845
H04N 21/2668

Abstract:

In one embodiment, a data processing method comprises generating impression estimate data that specifies an estimated total number of impressions of a plurality of non-program media items that are possible during future transmission of a plurality of media programs via a plurality of media channels; based on the impression estimate data, generating campaign data specifying a target number of impressions of a particular non-program media item and specifying one or more particular media channels to receive the particular non-program media item; based on the campaign data, and based upon transmission schedule data that specifies future times of transmission of the plurality of media programs via the plurality of media channels, automatically determining digitally stored promotional schedule data that specifies a plurality of times to transmit the particular non-program media item to achieve the target number of impressions; wherein the method is performed by one or more computing devices.