age ~60
from Vesta, MN
Ness Valley, New Zealand
ISBN 978-0-19-557356-5 Byron has written over 100 refereed conference papers and journal articles, in international journals such as International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Consumer Marketing, Australasian Marketing Journal, Journal of Advertising Research....
Professor
Area of science:Marketing • Advertising
Specialty:Purchasing agent
Professions and applied sciences:Marketing
In 2009 he co-edited a special issue of the Journal of Advertising Research with Professor Jerry Wind on empirical laws in advertising.