Carlos S Mondragon

US Patent:

20180130098, May 10, 2018

Filed:

Nov 4, 2016

Appl. No.:

15/343615

Inventors:

- San Francisco CA, US
Alvaro Bravo - San Francisco CA, US
Carlos Mondragon - San Francisco CA, US
James H. Finn - San Francisco CA, US

International Classification:

G06Q 30/02
H04L 29/08

Abstract:

An advertising management system serves advertisements to user devices. Sensor data of the user devices can be analyzed, along with external data indicative of characteristics of a current environment of the user and/or the user device, such as weather, land use, or land type, to determine an audience containing that user. The system can select advertisements to present to that user based on the user's audience. Code embedded in a prior advertisement can be used to gather the sensor data or code provided to application developers, such as in a system development kit, can obtain sensor data. The sensor data can be isolated from the application that executes the code. Sensor data might be distilled to a motion label representing a presumed activity of the user. Analyzing sensor data might include a machine learning process to interpret the sensor data and external data to determine a likely audience.