2946 N Wood St UNIT G, Chicago, IL 60657 • (773)5283346
2107 Belmont Ave, Chicago, IL 60618 • (773)5283346
2302 Belmont Ave, Chicago, IL 60618 • (773)5283346
Summit, NJ
Dayton, OH
Evanston, IL
New Providence, NJ
2946 N Wood St UNIT G, Chicago, IL 60657 • (773)3549614
Work
Company:
Conifer research
2008
Position:
Director of research
Education
Degree:
Ph.D.
School / High School:
University of Chicago
1996 to 2002
Specialities:
Sociology
Skills
Qualitative Research • Research Design • Focus Groups • Ethnography • Customer Insight • Market Research • Consumer Behaviour • Survey Design • Consumer Insight • Questionnaire Design • User Centered Design • User Research • Marketing Research • Survey Research • Design Thinking • Concept Generation • Research
Conifer Research since 2008
Director of Research
Conifer Research 2004 - 2008
Senior Researcher
University of Chicago Alfred P. Sloan Center Sep 2002 - Sep 2003
Post Doctoral Fellow
Education:
University of Chicago 1996 - 2002
Ph.D., Sociology
Northwestern University 1991 - 1995
BA, Sociology
Skills:
Qualitative Research Research Design Focus Groups Ethnography Customer Insight Market Research Consumer Behaviour Survey Design Consumer Insight Questionnaire Design User Centered Design User Research Marketing Research Survey Research Design Thinking Concept Generation Research
Us Patents
Systems And Methods For Arranging Participant Interview Clips For Ethnographic Research
Ben Aaron Jacobson - Madison WI, US Anne Keatley Schorr - Chicago IL, US Megan Lee Fath - Chicago IL, US Carolyn Patricia Stuenkel - Chicago IL, US Adisorn Supawatanakul - Chicago IL, US
Assignee:
Conifer Research LLC. - Chicago IL
International Classification:
G06F 17/30
US Classification:
707722, 707E17014
Abstract:
Systems and methods for arranging participant interview clips for conducting ethnographic research. Video clips and photographs of interviews of participants in a market research study are stored in a database. Each item stored in the database is tagged with an interpretive tag indicative of an observed behavioral, attitudinal, or emotive characteristic of the participant. A user searches the database for tags or search terms of interest, and selects clips from the search results for inclusion in a perspective, which is a collection of selected clips and their associated tags and comments from multiple users who collaborate to determine which clips to include in the perspective. The process of creating a perspective is iterative and collaborative, in which the database can be mined and re-mined using different search strategies by multiple users, who provide their comments on selected clips to form a perspective that can be used for product innovation.
Systems And Methods For Arranging Participant Interview Clips For Ethnographic Research
Anne Keatley Schorr - Chicago IL, US Megan Lee Fath - Chicago IL, US Carolyn Patricia Stuenkel - Chicago IL, US Adisorn Supawatanakul - Chicago IL, US
Assignee:
Conifer Research LLC - Chicago IL
International Classification:
G06F 17/30
US Classification:
707769
Abstract:
Systems and methods for arranging participant interview clips for conducting ethnographic research. Video clips and photographs of interviews of participants in a market research study are stored in a database. Each item stored in the database is tagged with an interpretive tag indicative of an observed behavioral, attitudinal, or emotive characteristic of the participant. A user searches the database for tags or search terms of interest, and selects clips from the search results for inclusion in a perspective, which is a collection of selected clips and their associated tags and comments from multiple users who collaborate to determine which clips to include in the perspective. The process of creating a perspective is iterative and collaborative, in which the database can be mined and re-mined using different search strategies by multiple users, who provide their comments on selected clips to form a perspective that can be used for product innovation.
Systems And Methods For Arranging Participant Interview Clips For Ethnographic Research
- Chicago IL, US Anne Keatley Schorr - Chicago IL, US Megan Lee Fath - Chicago IL, US Carolyn Patricia Stuenkel - Chicago IL, US Adisorn Supawatanakul - Chicago IL, US
International Classification:
G06F 17/30 G06Q 30/02
Abstract:
Systems and methods for arranging participant interview clips for conducting ethnographic research. Video clips and photographs of interviews of participants in a market research study are stored in a database. Each item stored in the database is tagged with an interpretive tag indicative of an observed behavioral, attitudinal, or emotive characteristic of the participant. A user searches the database for tags or search terms of interest, and selects clips from the search results for inclusion in a perspective, which is a collection of selected clips and their associated tags and comments from multiple users who collaborate to determine which clips to include in the perspective. The process of creating a perspective is iterative and collaborative, in which the database can be mined and re-mined using different search strategies by multiple users, who provide their comments on selected clips to form a perspective that can be used for product innovation.
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