Chris S Meyer

US Patent:

20090100331, Apr 16, 2009

Filed:

Mar 12, 2008

Appl. No.:

12/047250

Inventors:

Aaron Sauve - Seattle WA, US
Mike Van Flandern - Seattle WA, US
Eddie Fusaro - Sammamish WA, US
John Elsbree - Bellevue WA, US
Chris Meyer - Redmond WA, US
Will Vong - Huntspoint WA, US
Marc Oshiro - Seattle WA, US
David Gardner - Covington WA, US

Assignee:

MICROSOFT CORPORATION - Redmond WA

International Classification:

G06F 17/00

US Classification:

715235

Abstract:

A method and system are disclosed for allowing an advertiser or other user to create high-end advertisements via a plurality of software-based, predefined templates. The templates may include a timer for counting down the temporal length of an advertisement. Upon countdown of the timer to zero, the advertisement may terminate and automatically flow-through to the underlying content. The present system further provides a user interface allowing a user to interact with and configure the templates, thus allowing the user to control the appearance, flow, interactivity, transitions, timer, etc. of the advertisement. In addition to controlling these parameters, the templates also allow a user to associate one or more content files, or assets, with an advertisement. Thus, an advertiser may easily incorporate a video or other content into an advertisement.

US Patent:

20090100359, Apr 16, 2009

Filed:

Mar 12, 2008

Appl. No.:

12/047255

Inventors:

Aaron Sauve - Seattle WA, US
Mike Van Flandern - Seattle WA, US
Eddie Fusaro - Sammamish WA, US
John Elsbree - Bellevue WA, US
Chris Meyer - Redmond WA, US
Will Vong - Huntspoint WA, US
Marc Oshiro - Seattle WA, US
David Gardner - Covington WA, US

Assignee:

MICROSOFT CORPORATION - Redmond WA

International Classification:

G06F 3/00

US Classification:

715762

Abstract:

A method and system are disclosed for allowing an advertiser or other user to create high-end advertisements via a plurality of software-based, predefined templates. The templates may be customized by a user to configure the appearance, flow, interactivity and other features of an advertisement. The present system further provides a user interface allowing a user to interact with and configure the templates, thus allowing the user to control the appearance, flow, interactivity, transitions, timers, etc. of the advertisement. In addition to controlling these parameters, the templates also allow a user to associate one or more content files, or assets, with an advertisement. These assets may including audio files. Thus, an advertiser may easily incorporate music, songs, sounds, spoken text or other audio content into an advertisement.

US Patent:

20090100362, Apr 16, 2009

Filed:

Mar 12, 2008

Appl. No.:

12/047240

Inventors:

Aaron Sauve - Seattle WA, US
Mike Van Flandern - Seattle WA, US
Eddie Fusaro - Sammamish WA, US
John Elsbree - Bellevue WA, US
Chris Meyer - Redmond WA, US
Will Vong - Huntspoint WA, US
Marc Oshiro - Seattle WA, US
Gary Hebert - Snohomish WA, US
David Gardner - Covington WA, US
Robert Thrasher - Sammamish WA, US

Assignee:

MICROSOFT CORPORATION - Redmond WA

International Classification:

G06F 3/048

US Classification:

715765

Abstract:

A method and system are disclosed for allowing an advertiser or other user to create high-end advertisements via a plurality of software-based, predefined templates. The templates may be customized by a user to configure the appearance, flow, interactivity and other features of an advertisement. The present system further provides a user interface allowing a user to interact with and configure the templates, thus allowing the user to control the appearance, flow, interactivity, transitions, timers, etc. of the advertisement. In addition to controlling these parameters, the templates also allow a user to associate one or more content files, or assets, with an advertisement. Thus, an advertiser may easily incorporate a video or other content into an advertisement.