Christopher A Delaney

US Patent:

20170228767, Aug 10, 2017

Filed:

Dec 16, 2016

Appl. No.:

15/382131

Inventors:

- Wellesley MA, US
Vincent J. DiPippo - Johnston RI, US
Carl R. Katzeff - Chestnut Hill MA, US
Christopher J. Delaney - Hopkinton MA, US

International Classification:

G06Q 30/02
G06Q 50/00
G06Q 10/10

Abstract:

Computer methods and systems create customer engagement marketing material. Features include qualifying and engaging customers and prospects through interactive marketing campaigns and analytics. Embodiments of the invention can provide a web-based, integrated platform for engagement automation, content creation/management, and data collection. Web-based system embodiments can send customized content or campaigns through a plurality of channels including email and social media networks, collect and analyze data related to a bi-directional engagement campaign, issue reports providing information on the behavior and response of recipients of the engagement material, inform modifications to the engagement campaign and leverage automated workflow, and create dynamic groups to be targeted based on analyzed data and information.