Christopher W Vollmer

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)

The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always o...

Christopher Vollmer: Always on : Advertising, Marketing, and Media in an Era of Consumer Control (Paperback); 2008 Edition

La nueva era del Marketing: Publicidad, marketing y medios bajo el control del consumidor (Spanish Edition) by Christopher Vollmer (2008-10-06)

By Christopher Vollmer Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Serie (1st First Edition) [Paperback]

La nueva era del Marketing: Publicidad, marketing y medios bajo el control del consumidor (Spanish Edition)

The Wall Street Journal Bestseller. The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is "always ...

Sempre Ligado! Propaganda, Marketing e Mídia em Uma Era Controlada Pelo Consumidor (Em Portuguese do Brasil)

Leitura indispensável para entender o consumidor moderno e a realidade do mundo digital, em que propaganda, marketing e mídia devem aprender a atuar de forma diferente pois agora é verdade: o consumidor é rei.

Always On Advertising, Marketing, and Media in an Era of Consumer Control [Strategy + Business] by Vollmer, Christopher, Precourt, Geoffrey [McGraw-Hill,2008] [Paperback]

Always On Advertising. McGraw-Hill, 2008.