t lobby group.But it's hard to defeat such nimble marketing and overturn a brand image which has turned Coke, which its distinctive red and white label, from a mere consumer product into an object of desire, argues Constance Hays in her book "The Real Thing: Truth and Power at the Coca-Cola Company.
But it's hard to defeat such nimble marketing and overturn a brand image which has turned Coke, which its distinctive red and white label, from a mere consumer product into an object of desire, argues Constance Hays in her book "The Real Thing: Truth and Power at the Coca-Cola Company."
Date: May 08, 2011
Category: Business
Source: Google
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