Daniel Elias

US Patent:

20150172737, Jun 18, 2015

Filed:

Dec 13, 2013

Appl. No.:

14/105480

Inventors:

- Basking Ridge NJ, US
Erin FLOOD - Brooklyn NY, US
Yehuda KAPLOVITZ - Spring Valley NY, US
Daniel S. ELIAS - Sterling VA, US

Assignee:

Verizon Patent and Licensing Inc. - Basking Ridge NJ

International Classification:

H04N 21/262
H04N 21/434
H04N 21/235
G06Q 30/02
H04N 21/81
H04N 21/435

Abstract:

A device is configured to receive scheduling information associated with a program. The device is configured to determine a time break, corresponding to an advertisement, associated with the program. The device is configured to receive guide information associated with the program. The device is configured to identify the program based on the guide information and the scheduling information, and generate an advertisement map based on identifying the program and based on the time break. The advertisement map may include information that identifies the time break and the program. The device is configured to provide the advertisement map to a dynamic advertisement insertion system to permit the dynamic advertisement insertion system to replace the advertisement during a subsequent playing of the program.