Daniel J Jaye

US Patent:

20110173071, Jul 14, 2011

Filed:

Dec 17, 2010

Appl. No.:

12/971588

Inventors:

Scott B. Meyer - Mount Kisco NY, US
Felix Shnir - Brooklyn NY, US
Simeon Simeonov - Lincoln MA, US
Edward Kozek - New York NY, US
Colin O'Malley - San Francisco CA, US
Daniel Jaye - Celebration FL, US

International Classification:

G06Q 30/00

US Classification:

705 1454

Abstract:

A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.

US Patent:

20130006730, Jan 3, 2013

Filed:

Sep 26, 2011

Appl. No.:

13/245251

Inventors:

Jimmy Secretan - Orlando FL, US
Daniel Jaye - Celebration FL, US

International Classification:

G06Q 30/00
G06F 17/00

US Classification:

705 144, 715234

Abstract:

Methods and apparatus, including computer program products, for optimization of yield for advertising inventory. A method includes, in a network of interconnected computers, sending a request for a file from a browser residing on a user system to a publisher server, receiving the requested file from the publisher server, the requested file including instructions for the browser to request a site file from a rules server, receiving the site file in the browser, the site file including rules for deciding whether an advertising impression is desired, rules for valuing the advertising impression, and browser executable code that applies and evaluates the rules, executing the browser executable code to evaluate the rules from the site file which determine if one or more signals should be attached to an advertisement request, and selecting an advertisement from a network ad server based on a signal received with the advertisement request from the browser.

US Patent:

20130036159, Feb 7, 2013

Filed:

Feb 6, 2012

Appl. No.:

13/366489

Inventors:

Daniel Jaye - Celebration FL, US
James Q. Secretan - Orlando FL, US

Assignee:

Korrelate, Inc. - Celebration FL

International Classification:

G06F 15/16

US Classification:

709203

Abstract:

A method and system for attributing activity to a user includes sending a first request for content from a browser executing on a consumer device to a first content provider. The first content provider responds to the request by generating a browser identifier and sending the browser identifier along with the requested content to the browser. Next, the user browser sends a second request for content to a second content provider. The user shares personal identification information with the second content provider. The second content provider contacts an attribute server to retrieve attributes associated with the user and generates a temporary ID. The second content provider shares the attributes and the temporary ID with an analytics server. The second content provider also instructs the browser to share the browser ID and the temporary ID with a user profile server. The user profile server uses the browser ID to retrieve a user profile associated with the browser and sends the user profile along with the temporary ID to the analytics server. The analytics server then uses the temporary ID to match the attributes to the user profile and destroys the temporary ID. Thus, neither the attributes nor the user profile can be tracked back to the original user from the analytics server.

US Patent:

20170116642, Apr 27, 2017

Filed:

May 27, 2016

Appl. No.:

15/166678

Inventors:

- New York NY, US
Felix Shnir - Brooklyn NY, US
Simeon Simeonov - Lincoln MA, US
Edward Kozek - New York NY, US
Colin O'Malley - San Francisco CA, US
Daniel Jaye - Celebration FL, US

International Classification:

G06Q 30/02
H04L 29/08

Abstract:

A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.