Web Marketing Strategist | Enterprise Marketing Management at IBM Software Group, Enterprise Marketing Management, Web & New Media Consultant at Elder & Disability Law Advocates
Location:
Auburn, Massachusetts
Industry:
Internet
Work:
IBM Software Group, Enterprise Marketing Management since Jan 2011
Web Marketing Strategist | Enterprise Marketing Management
Elder & Disability Law Advocates since 2012
Web & New Media Consultant
Serene Comfort Oct 2011 - Mar 2012
Web Consultant
Unica, An IBM Company Oct 2004 - Dec 2010
Senior Manager, Web Marketing
The Gillette Company 2002 - 2004
Internet Marketing & Marketing Communications Consultant
Skills:
Web Marketing Strategy Social Media Marketing Marketing Email Marketing Graphic Design Organic Search Paid Search Strategy Marketing Communications Web Design Web Development Photoshop Illustrator Dreamweaver ColdFusion Web Analytics B2B Marketing Microsoft SQL Server Wordpress HTML Landing Page Optimization People Skills CMS Custom CMS Development Business Strategy Global Marketing Enterprise Content Management Customer Insight Professional Services Web Content Management New Business Development Marketing Automation Lead Generation Analytics Digital Marketing Demand Generation Multi-channel Marketing SEO SEM PPC Integrated Marketing Online Marketing Web Marketing E-commerce Online Advertising Information Architecture Interactive Marketing Content Management Google Analytics Strategy
Awards:
2012 IBM 2nd Quarter 2012 Marketing Eminence and Excellence Awards VP, WW Industry Solutions Marketing at IBM Recipient of Award for Innovation in IBM Software Group's Industry Solutions organization for developing best practices in online marketing. 2007 Unica Core Value Awards CEO Unica Corproation Recipient of Core Value Award (Significance) for establishing numerous systems that streamline marketing and operational processes. 2004 Gillette Innovation Challenge Recipient of two Gillette Innovation Awards in first annual internal business best practices competition. 1998 Computerworld-Smithsonian Institute Innovation Awards Authored case study for Woodbury & Associates on Innovation in Digital Collateral Management, winning induction to the Smithsonian Institute, Washington D.C. Worcester County Alumni Scholar Clark University Recipient of a four year academic scholarship to Clark University, Worcester, MA