David S Heer

US Patent:

20050097600, May 5, 2005

Filed:

Nov 3, 2003

Appl. No.:

10/700642

Inventors:

David de Heer - Woodside CA, US

International Classification:

H04N007/173
G06F013/00
H04N005/445
H04N007/16

US Classification:

725037000, 725116000, 725146000, 725100000, 725131000

Abstract:

Systems and methods are described that facilitate the rendering on a video display device of a user interface (UI) including information promoting on-demand content and mechanisms by which a viewer of the video display device may select the on-demand content for access.

US Patent:

20050204381, Sep 15, 2005

Filed:

Mar 10, 2004

Appl. No.:

10/798153

Inventors:

Edward Ludvig - Redwood City CA, US
David de Heer - Woodside CA, US
Andrew Sheldon - Redwood City CA, US

International Classification:

H04N007/025
H04N007/10

US Classification:

725034000, 725035000

Abstract:

Techniques for targeting advertisements based on consumer purchasing data are described. Consumer purchasing data is used to generate a profile associated with a subscriber to a broadcast television system. Consumer profile characteristics may also be associated with an advertisement that is to be targeted. Prior to broadcasting a targeted advertisement, a message is broadcast that notifies a client device of the consumer profile characteristics associated with the upcoming targeted advertisement. If the consumer profile characteristics associated with the targeted advertisement match the subscriber profile associated with the subscriber of the client device, then the client device tunes to an alternate data stream over which the targeted advertisement is broadcast. Otherwise, a default advertisement is received over the originally tuned data stream.

US Patent:

20060107282, May 18, 2006

Filed:

Dec 13, 2004

Appl. No.:

11/011458

Inventors:

David de Heer - Woodside CA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

H04N 7/16
H04N 5/445
H04H 9/00
G06F 13/00

US Classification:

725022000, 725039000

Abstract:

Promoted listing are generated and transmitted to client devices where they are displayed prominently in relation to non-promoted listings. The client devices record tracking data that indicates that a particular promoted listing has been displayed to and/or selected by a user. The tracking data is sent from the client device to a content distribution system that aggregates tracking data from multiple client devices, generates reports and/or bills based on the tracking data, and supplies the reports and/or bills to content providers associated with the promoted listings.

US Patent:

20060107291, May 18, 2006

Filed:

Nov 15, 2004

Appl. No.:

10/989083

Inventors:

David Heer - Woodside CA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06F 13/00
H04N 5/445

US Classification:

725039000, 725051000

Abstract:

Promoted listings are defined in terms of priorities, which may be static, geographically dynamic, or demographically dynamic. The priorities are associated with program data that describes media programs that are scheduled for broadcast or other type of transmission. The program data and priorities are transmitted to client devices that are configured to generate a display of the program data based, at least in part, on the priorities.

US Patent:

20060107304, May 18, 2006

Filed:

Nov 15, 2004

Appl. No.:

10/989741

Inventors:

Michael Cleron - Menlo Park CA, US
David Heer - Woodside CA, US
David Sloo - Menlo Park CA, US
Peter Barrett - San Francisco CA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

H04N 7/16

US Classification:

725135000

Abstract:

An electronic program guide system receives data that identifies various types of available media content. A data-driven media guide is then generated to display visual representations of the available media content. The media guide is dynamically generated based on attributes associated with the various types of available media content.

US Patent:

20060111985, May 25, 2006

Filed:

Nov 24, 2004

Appl. No.:

10/997238

Inventors:

Andrew Sheldon - Redwood City CA, US
David de Heer - Woodside CA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705026000

Abstract:

Systems, methods, and apparatus for content storage, auction, and management is described. In an implementation, a method includes auctioning storage space on a client as available, for purchase, to a plurality of potential purchasers. Purchasing information received form the plurality of potential purchasers is processed to determine which of the potential purchasers, if any, is permitted to store content in the storage space on the client.

US Patent:

20060184973, Aug 17, 2006

Filed:

Feb 14, 2005

Appl. No.:

11/057477

Inventors:

David de Heer - Woodside CA, US
James Baldwin - Redwood City CA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

H04N 7/173
H04N 7/18

US Classification:

725080000, 725100000, 725131000

Abstract:

A tunerless media presentation unit is described which dispenses with the use of traditional analog television tuners. In its place, the media presentation unit provides a pseudo-tuner which can selectively access streaming digital media information from a multicast and/or unicast network source, and/or a local source. In one implementation, the media presentation unit can simultaneously receive and process multiple streams of media information. This accommodates the use of multiple picture-in-pictures (PIPs), PIP-based channel browsing, PIP-in-guide presentations, and so forth. Various business models can be implemented which charge subscribers fees based on the number of streams they wish to simultaneously receive, and/or the total number of channels that they wish to access (not necessarily at the same time).

US Patent:

20070079325, Apr 5, 2007

Filed:

Sep 30, 2005

Appl. No.:

11/239763

Inventors:

David de Heer - Woodside CA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

H04N 7/16
H04N 7/025
H04N 7/10

US Classification:

725032000, 725034000, 725135000, 725136000

Abstract:

In-program content targeting is described. A default data stream containing default content associated with multiple segments of a particular program is generated and transmitted. An alternate data stream containing alternate content for one or more of the multiple segments is also generated and transmitted. A client device receiving the default content via the default data stream detects the availability of alternate content via the data stream. Based on profile data associated with the client device (or a user of the client device) and profile data associated with the alternate content, the client device may access the alternate data stream for one or more segments of the particular program.