David K Schrader

US Patent:

20040059625, Mar 25, 2004

Filed:

Sep 20, 2002

Appl. No.:

10/251118

Inventors:

David Schrader - Hermosa Beach CA, US

Assignee:

NCR Corporation

International Classification:

G06F017/60

US Classification:

705/010000

Abstract:

A method for obtaining feedback from consumers receiving an advertisement from an ad provider through an interactive channel, such as the Internet, interactive television or an interactive kiosk or ATM. The method includes the steps of creating a feedback panel including one or more pre-planned responses fitting said advertisement and linking the feedback panel via an icon with the advertisement delivered to consumers. The feedback panel can thereafter be displayed and activated by a consumer to provide a selected feedback response concerning the advertisement, or possibly an open-ended text response, back to the ad provider through the interactive channel. If the interactive channel is the Internet and the advertisement is contained within a web page displayed on a web-enabled personal computer, the feedback panel can be displayed in response to the consumer selecting a feedback icon displayed as part of the advertisement. Feedback can be used by ad providers to modify advertisements and advertising campaigns, to discontinue advertising to selected consumers, or refine the target audience selected to receive advertisements.

US Patent:

63341107, Dec 25, 2001

Filed:

Mar 10, 1999

Appl. No.:

9/265675

Inventors:

Joanne S. Walter - Alpharetta GA
David K. Schrader - Hermosa Beach CA

Assignee:

NCR Corporation - Dayton OH

International Classification:

G06F 1760

US Classification:

705 14

Abstract:

A system and method is provided for analyzing customer behavior based on the time when those behaviors occur. This invention captures information about customer transactions and interactions over time, classifies customers into one or more clusters based on their time-based interactions and transactions, or both, and uses this classification to perform selected target marketing and cross-selling. This is performed by temporally tagging customer transactions and interactions, analyzing the tagged information to create temporal profiles, creating advertising campaigns aimed at the temporal profiles, triggering an advertising campaign, and analyzing the effectiveness of the advertising campaign.