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A coupler system for use in assembling artificial tree trunks or poles. In particular, the coupler system includes a first part having a cone-shaped end and carrying a wedge-shaped groove parallel to its axis, which is insertable into a second part that is formed as a pair of concentric cylinders. The inner of these cylinders receives the first part of the coupler system and includes a bulge parallel to its axis that aligns with the wedge-shaped groove of the first part when the two are fitted together. Preferably, the end of the first part opposite the cone-shaped end is dimensioned to fit into a first tubular segment that stands as a surrogate for a tree trunk. Additionally, the outer of the concentric cylinders is dimensioned to receive a second tubular segment.