A software-implemented method for delivering advertising presentations in a wide area network (WAN) based on Voice Recognition analysis is described. Data captured through Voice Recognition and other analysis is used to determine which calls contain “success events.” These “success events” are typically sales or other forms of revenue-generating end-user actions. Calls which include “success events,” are grouped into a database, and data in that database is used to determine optimal placement of forthcoming advertising presentations, to maximize the yield of “success events” per every 1,000 advertising presentations shown to end-users. The result is a continuously optimizing method for advertising display across a portfolio of available advertising choices, tied to “success events” identified in the calls themselves.
Columbia Business School 1996 - 1997
Master of Business Administration, Masters, Media Management, Finance
Yale University 1988 - 1992
Bachelors, Bachelor of Arts, International Relations
Columbia University
Master of Business Administration, Masters
Columbia University, Business School
Master of Business Administration, Masters, Media Management, Finance
Skills:
Strategic Partnerships Start Ups Strategy Mobile Devices Business Development Digital Marketing Entrepreneurship Online Advertising Business Strategy Online Marketing Mobile Marketing Direct Marketing Crm Mobile Search Analytics Management Product Management Product Marketing Digital Strategy Customer Relationship Management Digital Media Marketing Sales Social Media Marketing Team Building Internet of Things Telematics Go To Market Strategy Marketing Strategy Strategic Planning Product Innovation Software As A Service Internet of Things Industrial Internet of Things Integrated Marketing
Interests:
Mobile Search Local Advertising Mobile Analytics Crm
SRCH2 - Irvine, CA since 2012
CEO
mTrax Jun 2009 - Dec 2012
CEO
mShopper Aug 2006 - Sep 2008
Chief Revenue Officer
LeaseTrading Apr 2003 - Nov 2005
Chief Operating Officer
HotSocket Dec 1998 - Apr 2001
CEO
Education:
Columbia University - Columbia Business School 1996 - 1997
MBA, Finance & Media Management
Yale University 1988 - 1992
B.A., International Relations
Skills:
Start-ups Online Marketing Online Advertising Strategic Partnerships Mobile Search Mobile Marketing Digital Marketing Business Development Mobile Devices Entrepreneurship Strategy
Name / Title
Company / Classification
Phones & Addresses
Dev A. Bhatia Managing
Bhatia T-Investments LLC Investment Management
8564 Svl BOX SPRING VALLEY LK, Victorville, CA 92395