Donald L Swanson

US Patent:

8311882, Nov 13, 2012

Filed:

Oct 30, 2008

Appl. No.:

12/261933

Inventors:

Deepak K. Agarwal - Sunnyvale CA, US
Peiji Chen - Saratoga CA, US
Victor K. Chu - Milpitas CA, US
Donald Swanson - Mountain View CA, US
Mark Sordo - Santa Cruz CA, US
Long-Ji Lin - San Jose CA, US
Danny Zhang - Mountain View CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 141

Abstract:

An improved system and method for forecasting an inventory of online advertisement impressions for targeting profiles of attributes is provided. An index of advertisement impressions on display advertising properties may be built for a targeting profile of attributes from forecasted impression pools. Impression pools of advertisements sharing the same attributes and trend forecast data for web pages and advertisement placements on the web pages may be integrated to generate the forecasted impression pools. An index of several index tables may be generated from forecasted impression pools. A query may be submitted to obtain an inventory forecast of advertisement impressions for targeting profiles of attributes and the index may be searched to match forecasted impression pools for the targeted profile of attributes. Then the inventory forecast of advertisement impressions on display advertising properties may be returned as query results for the targeting profile of attributes.

US Patent:

20090254424, Oct 8, 2009

Filed:

Apr 2, 2008

Appl. No.:

12/061285

Inventors:

Donald Swanson - Mountain View CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00
G06F 3/048
G06F 15/16

US Classification:

705 14, 715767, 709204

Abstract:

A method for enhancing user advertising experience, the method including operatively integrating advertising content of an advertisement to be displayed on a web page with additional web content different from web content displayed on the web page; displaying an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the additional web content; sensing a browsing action by the user that engages the indicia; and altering the advertisement so that a space occupied by the advertisement displays the additional web content for viewing and engagement by the user.

US Patent:

20100162230, Jun 24, 2010

Filed:

Dec 24, 2008

Appl. No.:

12/343979

Inventors:

Peiji Chen - Saratoga CA, US
Donald Swanson - Mountain View CA, US
Mark Sordo - Santa Cruz CA, US
Danny Zhang - Mountain View CA, US
Long Ji Lin - San Jose CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06F 17/30
G06F 7/00

US Classification:

717177, 707E17032

Abstract:

A method for processing data on a distributed computing environment is provided. Input data that is to be processed may be stored on an input storage module. Mapper code can be loaded onto a map module and executed. The mapper code can load a mapper executable file onto the map module from a central storage unit and instantiate the mapper executable file. The mapper code, then, can pass the input data to the mapper executable file. The mapper executable file can generate mapped data based on the input data and pass the mapped data back to the mapper code.

US Patent:

20100185485, Jul 22, 2010

Filed:

Jan 16, 2009

Appl. No.:

12/355371

Inventors:

Erik Vee - San Mateo CA, US
Donald Swanson - Mountain View CA, US
Jayavel Shanmugasundaram - Santa Clara CA, US
Mark Sordo - Santa Cruz CA, US
Srinivasan Rajagopal - San Jose CA, US
Martin Zinkevich - Santa Clara CA, US
Sergei Vassilvitskii - New York NY, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 10, 705 1449

Abstract:

A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.

US Patent:

20100185515, Jul 22, 2010

Filed:

Jan 16, 2009

Appl. No.:

12/355282

Inventors:

Ramana Yerneni - Cupertino CA, US
Erik Vee - San Mateo CA, US
Minos Garofalakis - Chania -Crete, GR
Srinivasan Rajagopal - San Jose CA, US
Jayavel Shanmugasundaram - Santa Calra CA, US
Mark Sordo - Santa Cruz CA, US
Donald Swanson - Mountain View CA, US
Sergei Vassilvitskii - New York NY, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00
G06Q 10/00
G06Q 90/00

US Classification:

705 1458, 705 28, 705 1466

Abstract:

A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.

US Patent:

20100185516, Jul 22, 2010

Filed:

Jan 16, 2009

Appl. No.:

12/355393

Inventors:

Donald Swanson - Mountain View CA, US
Mark Sordo - Santa Cruz CA, US
Erik Vee - San mateo CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 1458, 705 28, 705 1466

Abstract:

A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating multiple top-tier inventory pools and bottom-tier inventory pools that represent impression inventory. Each top-tier pool may represent the combined number of impressions represented by one or more bottom-tier pools. Each top-tier and bottom-tier inventory pool may represent a number of impressions deliverable to users characterized by attributes. Top-tier and bottom-tier inventory pools may be stored to a database. An order for booking impression from the plurality of inventory pools may be received. The order may include parameters that define an audience and a number of impressions. The impressions order may be allocated from top-tier inventory pools when the impressions ordered are entirely represented by top-tier inventory pools. Otherwise the impressions are allocated from bottom-tier inventory pools.