Douglas A Fleming

US Patent:

6937870, Aug 30, 2005

Filed:

Oct 4, 2001

Appl. No.:

09/970614

Inventors:

Elliott H. Drucker - Kirkland WA, US
Douglas C. Fleming - San Francisco CA, US
Martin Zivin - Hoffman Estates IL, US

International Classification:

H04Q007/20

US Classification:

455466, 4551861, 4554565, 455456, 455557, 455558, 455 201, 455 304, 725 9, 725 24

Abstract:

A method and system for enabling automatic or semi-automatic interactive responses to electronic queries using audio-band coded data as the query medium and wireless data communications as the response medium. Typical applications include interactive broadcast advertising in which a coded data query is embedded in a broadcast audio channel and reproduced as an acoustic audio signal in a broadcast receiver. This acoustic signal is then detected by the microphone of a wireless telephone and decoded and processed by the electronic circuitry of said wireless telephone. Upon a pre-determined further action by the user, the decoded and processed query data causes the wireless telephone to transmit a pre-determined message. The pre-determined message includes information which instructs the serving wireless network to properly route the message so that it effectively provides a response to the original query.