Edward E Braswell

US Patent:

20090254412, Oct 8, 2009

Filed:

Apr 7, 2008

Appl. No.:

12/078812

Inventors:

Edward Braswell - Nashville TN, US
Gordon Caldwell - Old Hickory TN, US
John Hunnicut - Nashville TN, US
Stephen Prince - Brentwood TN, US
Jonathan Dyke - Washington DC, US

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 10, 705 14

Abstract:

Users may provide profile data for determining selected users receiving an offer for a promotion. The selected users may accept or decline the offer. If accepted, value for the offer may be stored on a financial platform for redemption with a party desiring to develop the promotional campaign. Results of the targeted advertising may be monitored, return on investment may be tracked and statistical, predictive and behavioral feedback may be provided to the party desiring to develop the promotional campaign. Future promotions may be adapted based upon the analysis and feedback of users. Promotions may be directly associated with a financial platform, instrument, service or network so that the offer may be automatically redeemed. Profile data may be updated based upon account activity. Promotions may be redeemed via a financial network through point of sale purchases, online purchases, and/or purchases transactions or confirmations utilizing telecommunications platforms.