Breakthough Inoovation manager-Trends at Kraft Foo... Past: Director at quaker oats, Assistant Professor, Psychology at Michigan State University Background in academic Social Psychology and then 29 years ago made the switch to Marketing Research. Trends has been my area of specialization for the last 20... Background in academic Social Psychology and then 29 years ago made the switch to Marketing Research. Trends has been my area of specialization for the last 20 years, and I just love filling my head with information and then seeing the connections emerge.